Overview
Influencer Lead – Open Creator Programme Jobs in Dubai, United Arab Emirates at SUMWON STUDIOS
Title: Influencer Lead – Open Creator Programme
Company: SUMWON STUDIOS
Location: Dubai, United Arab Emirates
Designation: Influencer Lead – Open Creator Programme
Location: Dubai, UAE
About SUMWON STUDIOS
SUMWON STUDIOS is a fast-growing, multi-brand fashion and lifestyle collective, home to brands including MISSGUIDED, BALR, Baby Phat, Playboy, AiiRZ, KiZN, and KSTM.
Our influencer and creator ecosystem is a core growth engine across all brands, driving cultural relevance, content scale, and performance-led marketing impact across global digital channels.
The Role
We’re looking for an Influencer Lead to own and scale our Open Creator Programme – a high-volume creator engine designed to generate performance-led content at scale across all brands.
This role sits at the intersection of influencer marketing, paid social, and content performance, ensuring a continuous pipeline of creators delivering commercially effective UGC.
Key Responsibilities
Open Creator Programme Ownership
- Own the end-to-end delivery of the Open Creator Programme across all SUMWON brands
- Scale global creator participation, ensuring a consistent inflow of new and returning creators
- Drive high-volume content output for use across paid social and broader marketing channels
Platform Management
- Manage all campaigns within Upfluence (or equivalent), including outreach, onboarding, tracking, and reporting
- Build and optimise end-to-end creator workflows (applications, approvals, product seeding, content submission)
- Continuously refine creator selection based on performance data (views, CTR, conversion rates)
Performance + Optimisation
- Track creator content performance across engagement and commercial metrics
- Identify top-performing creators and scale relationships strategically
- Feed performance insights into Paid Social teams to improve briefs and targeting
Cross-Functional Collaboration
- Partner with Brand, Creative, and Paid Media teams to align on campaign priorities and content needs
- Contribute to wider influencer strategy across all brands
- Support testing of new creator markets, platforms, and content formats
What Success Looks Like
- A scalable, always-on creator pipeline delivering consistent high-performing UGC
- Improved performance of paid social campaigns driven by creator content quality
- Clear visibility of top-performing creators with scaled long-term partnerships
- Strong alignment between influencer output and commercial marketing performance
What you’ll bring
- 3–5+ years’ experience in influencer marketing, creator partnerships, or social/content roles
- Proven experience managing high-volume creator or UGC programmes at scale
- Experience using Upfluence or similar influencer platforms (preferred)
- Strong organisational skills with the ability to manage multiple campaigns simultaneously
- Commercial mindset with a strong understanding of ROI, performance metrics, and scaling strategies
- Comfortable working in a fast-paced, high-growth, multi-brand environment
What we'll bring
- 25 days of annual leave, increasing to 30 after your first year
- 30% employee discount across all SUMWON STUDIOS brands
- Ongoing learning and development opportunities
- Company social events
- The coolest colleagues you can find
Why Join Us?
SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.