Overview
HORECA – Marketing Manager Jobs in Khobar, Saudi Arabia at PATTIS INTERNATIONAL
Agency and Stakeholder Collaboration
- Manage relationships and collaborate with creative/media agencies and other third-party stakeholders involved in marketing initiatives.
- Work closely with external partners to coordinate marketing activities and ensure brand alignment.
Market Research and Strategy
- Conduct market research to understand industry trends, competitor activities, and customer preferences within the HORECA market.
- Develop and implement marketing strategies to effectively position the brand in the HORECA market.
- Identify market opportunities and provide strategic recommendations based on research findings.
Campaign and Event Management
- Plan and execute integrated marketing campaigns, promotions, and events targeting HORECA customers.
- Plan and coordinate HORECA-focused events, trade shows, and sponsor ships to promote brand visibility.
- Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and effectiveness.
Content and Creative Development
- Collaborate with creative teams to produce compelling print and digital marketing materials.
- Ensure consistent brand messaging and visual identity application across all marketing channels.
- Oversee the production of high-quality content, including copywriting, graphic design, and multimedia.
Digital Marketing and Engagement
- Oversee digital marketing initiatives including social media, email marketing, and online advertising to engage HORECA audiences.
- Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.
Partnership Development
- Identify and establish partnerships with key HORECA players to enhance brand visibility and drive mutually beneficial initiatives.
- Negotiate and manage partnership agreements to maximize brand exposure and marketing opportunities.
Performance Analysis and Reporting
- Analyse marketing metrics and KPIs to measure campaign effectiveness and inform future strategies.
- Prepare regular performance reports and insights for leadership, highlighting successes and areas for improvement.
Budget Management
- Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
- Monitor expenses and ensure marketing activities are cost-effective and within budget.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 5-7 years of experience in marketing roles, with at least 2-3 years in a managerial position, ideally within the HORECA industry.
Job Specific Skills
- Proficiency in marketing software and tools, including CRM, analytics platforms, and digital marketing tools.
- Strong understanding of marketing principles, campaign management, and brand development.
- Experience with data analysis, market research, and performance metrics.
Competencies
- Excellent leadership and team management skills.
- Strong analytical and problem-solving abilities.
- Creative thinking and the ability to generate innovative marketing ideas.
- Excellent communication and interpersonal skills.
- Strong organizational and project management skills.
- Ability to work collaboratively in a team environment.
- Attention to detail and commitment to quality.
- Ability to manage multiple projects and meet deadlines.
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Title: HORECA – Marketing Manager
Company: PATTIS INTERNATIONAL
Location: Khobar, Saudi Arabia
Category: