Overview
Head of Marketing & Communication Jobs in Doha, Qatar at Qatar Foundation
The Head of Marketing &Communicationis responsible to develop and drive the implementation of the marketing and corporate communications strategy in coordination with the Commercial Manager and other stakeholders in order to drive revenue growth, enhance Al Shaqab market position, reinforce Al Shaqab brand identity as well as to maintain positive relations and image with key stakeholders.
Key Result Areas:
Develop and implement Al Shaqab marketing andcommunicationstrategy to help grow awareness, increase footfalls and generate revenue for Al Shaqab. Develop strategies to build, enhance and position Al Shaqab’s brand image to ensure its effectiveness, promoterecognitionand perception of Al Shaqab.
Develop, plan and implement the marketing and communications plan in line with Al Shaqab strategic objectives and targets by coordinating with others within the Commercial Department and management.
Develop and manage the social media plan and approve all its contents to reach highest efficiency and effectiveness to raise Al Shaqab profile, events and activities. Stay up to date with digital marketing trends and potential new channels and strategies to keep ahead.
Promote the brand name through formulated advertising and public relations campaigns and plan and reinforce the corporate identity. Oversee all press releases and maintain a constant supply of articles for media partners.
Manage the design, production, and distribution ofpromotionand advertisement materials, to create awareness and target ideal customers to Al Shaqab. DriveinnovativeGraphic Design that enables Al Shaqab to inform, persuade, direct, organize, entertain, and attract attention.
Ensure consistency and integrated identity of Al Shaqab print materials such as invitations, newsletters, flyers, posters, information brochures, and Al Shaqab email in Arabic and English, incollaborationwith other stakeholders.
Oversee conduct of regular market analysis on customer/market needs versus Al Shaqab products and services offering, to recommend marketing strategy and approach. Keep abreast with market trends and activities around the equestrian industry and markets in which Al Shaqab participates.
Monitorclient satisfactionand develop appropriate systems to capture and respond to clients and market sentiments about Al Shaqab products and services to ensurecustomer satisfaction.
Establish and monitor Key Performance Indicators (KPIs) in line with Commercial Department strategic objectives for the marketing and communications unit and ensure that they are met.
Recommend and implement marketing policies and procedures, recommend updates as needed and standardize as appropriate.
Manage the contract, relationship and resources provided by third party advertisement/marketing agencies and/or consultants.
Perform other duties within the scope and the spirit of the business nature, jobpurpose, the title of the post and its grading and other reasonable tasks as assigned by the supervisor.
Knowledge, Skills & Experience:
Bachelor’s Degree in Marketing, MassCommunication, Public Relations or equivalent.
Other professional qualifications in marketing (or a Master Degree) are desirable.
7 years of experience with at least 5 years in a senior level position withproven track recordof effective communications in large-scale projects.
Professional knowledge in marketing concepts, techniques, and methods.
Strategic thinking skills, with the ability to come up with effective p…
Title: Head of Marketing & Communication
Company: Qatar Foundation
Location: Doha, Qatar
Category: Marketing / Advertising / PR, Management
