Overview
Head of Marketing Jobs in Dubai, UAE at OSON
ABOUT THE COMPANY
OSON is an international fintech holding company developing modern payment infrastructure between MENA and Central Asia. Our MENA Division, based in Dubai (DIFC), is currently in the active launch phase of its key flagship product. Oson Neo is an innovative digital bank operating under a full DFSA license (DIFC, Category 3C). The project's scope of activities includes managing payment accounts, issuing payment instruments, providing IBANs, and card issuing in partnership with Emirates NBD. We are building marketing from scratch in a regulated financial environment and are looking for a strong leader capable of effectively balancing the aggressive growth of a startup with the requirements of financial compliance.
RESPONSIBILITIES
Go-to-Market Strategy: Developing, comprehensively planning, and launching a full-scale marketing strategy to introduce the Oson Neo digital bank to the Middle East market.
Performance & Growth Marketing: Building a measurable performance marketing function from scratch.
Managing digital customer acquisition channels, optimizing customer acquisition costs (CAC), and controlling conversion funnels to ensure a steady stream of early users (Phase 1 Retail).
Positioning and Brand: Shaping and developing the Oson Neo brand within the DIFC/UAE as a reliable, fully licensed financial product. Managing the company's market positioning.
Content and Compliance Communications: Creating content and external communications in strict compliance with DFSA regulations for financial product advertising and disclosure.
Establishing close collaboration with the Compliance department to pre-approve all claims and marketing materials.
PR and Media Relations: Organizing and executing PR activities during the launch phase (including announcing the acquisition of the DFSA license and technological partnerships).
Marketing Analytics: Establishing an end-to-end analytical function, closely monitoring the funnel, key performance metrics, and ROI across all utilized acquisition channels.
Title: Head of Marketing
Company: OSON
Location: Dubai, UAE
