Overview
Head of Marketing Jobs in Dammam, Saudi Arabia at Stealth FinTech Startup
Position: Head of Marketing & Growth
Overview
The Head of Marketing & Growth is responsible for owning the full go-to-market strategy, user acquisition engine, and growth economics of the business. This role is accountable for scaling the platform in a structured, measurable, and capital-efficient manner, ensuring that growth is not only achieved but achieved profitably and sustainably. The position combines strategy, execution, and analytics, with a strong focus on performance marketing and funnel optimization.
The role will lead marketing efforts beyond brand and social presence, building a data-driven growth engine that drives user acquisition, activation, retention, and monetization.
Key Accountabilities & Activities
- Define and execute the overall go-to-market strategy across all channels and user segments.
- Identify target customer segments, positioning, and acquisition channels.
- Develop clear market entry and expansion strategies (local and international where applicable).
Performance Marketing & Acquisition
Build and manage performance marketing channels:
- Paid social
- Search (Google)
- Affiliate / partnerships
Optimize campaigns based on:
- CAC
- Conversion rates
- Payback periods
Continuously test and scale high-performing channels.
Growth Funnel Optimization
Own the full funnel:
- Identify bottlenecks and improve conversion rates and onboarding flows.
- Work closely with product to improve user experience and conversion.
Unit Economics & Growth Analytics
Define and monitor key growth metrics:
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- LTV/CAC ratio
- Retention and churn
- Payback period
Build dashboards and reporting frameworks. Ensure growth is aligned with profitability targets. Establish a structured experimentation framework:
- A/B testing
- Pricing and messaging experiments
Rapidly test, validate, and scale winning strategies.
Brand & Positioning Alignment
Ensure all marketing efforts align with a clear and differentiated positioning. Work with content and social teams to translate strategy into execution. Elevate messaging beyond generic financial content to strong product-led narratives.
Team Leadership & Capability Building
Lead and develop the marketing team, including upskilling in performance marketing. Introduce structured processes and accountability across marketing functions.
Cross-Functional Collaboration
Work closely with:
- Product to improve activation and retention
- Data for analytics and attribution
- Finance to align growth with financial targets
Ensure marketing is fully integrated into product and business strategy.
Other
Perform additional duties as assigned by management.
Competencies Core
- Performance Marketing:
Deep expertise in paid acquisition channels and optimization. - Growth Strategy:
Strong ability to design and execute scalable GTM strategies. - Analytics:
Advanced understanding of CAC, LTV, retention, funnel metrics. - Experimentation:
Strong testing mindset and data-driven decision making. - Martech:
Familiarity with attribution tools, analytics platforms, and CRM systems.
Soft
- Strategic Thinking:
Ability to connect marketing with business outcomes. - Ownership:
Strong accountability for results, not activities. - Execution:
Ability to move from strategy to implementation quickly. - Leadership:
Ability to build and lead high-performing teams. - Problem-Solving:
Structured and analytical approach to growth challenges.
Languages
- English (Advanced Proficiency)
Job Specifications Industry / Domain
Fin Tech / Digital Platforms / Consumer Tech
Necessary Knowledge and Experience
- 7+ years of experience in marketing and growth roles.
- Proven track record in performance marketing.
- Experience in startups or high-growth environments is strongly preferred.
Education and Certification Requirements
- Bachelor’s degree in Marketing, Business, Economics, or related field.
- Advanced degrees or growth certifications are a plus.
Title: Head of Marketing
Company: Stealth FinTech Startup
Location: Dammam, Saudi Arabia
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