Overview

Head of Food & Groceries Jobs in Dubai, United Arab Emirates at Superchat AI

Title: Head of Food & Groceries

Company: Superchat AI

Location: Dubai, United Arab Emirates

About Superchat AI

Superchat AI is an AI-powered personal assistant designed to simplify everyday life through conversation. By combining conversational AI with commerce, payments, remittances, and service delivery, Superchat enables users to complete real-world tasks within a single platform.

One of our fastest-growing strategic business units is Food & Groceries, where users can discover restaurants, order meals, purchase groceries, and complete transactions through an AI-powered conversational experience.

We are looking for a commercially driven Head of Food & Groceries to build, launch, and scale one of the region's most ambitious AI-powered commerce platforms.

Role Overview

The Head of Food & Groceries will own the complete Food & Grocery vertical, including commercial strategy, merchant acquisition, marketplace growth, customer experience, operations, and profitability.

This executive leadership role is responsible for transforming Superchat into one of the leading AI-powered food and grocery marketplaces by building a world-class merchant ecosystem and delivering exceptional customer experiences.

You will work directly with the CEO and executive leadership team while collaborating closely with Product, Growth, Marketing, Operations, Payments, AI, Customer Success, and Engineering.

This role combines:

  • Business Leadership
  • Commercial Strategy
  • Marketplace Operations
  • Merchant Partnerships
  • Revenue Growth
  • Product Strategy
  • Customer Experience
  • Operational Excellence

Key Responsibilities

Business Strategy & P&L Ownership

  • Own the Food & Groceries business unit and its full P&L.
  • Develop annual and quarterly business strategies aligned with company objectives.
  • Define growth targets, revenue plans, and profitability goals.
  • Identify new revenue streams and expansion opportunities.
  • Manage budgets and optimize operating costs while maximizing customer value.

Merchant Acquisition & Partnerships:

  • Develop merchant acquisition strategy.
  • Recruit restaurants, grocery chains, supermarkets, pharmacies, convenience stores, specialty retailers, and dark stores.
  • Build relationships with enterprise merchants and national brands.
  • Negotiate commercial agreements and commission structures.
  • Develop exclusive partnerships that differentiate Superchat.
  • Expand merchant coverage across new cities and countries.

Examples include:

  • Restaurants
  • Fast Food Chains
  • Cafés
  • Grocery Stores
  • Supermarkets
  • Convenience Stores
  • Specialty Food Retailers
  • Fresh Produce Suppliers
  • Pharmacies

Marketplace Growth:

  • Merchant acquisition
  • Merchant retention
  • Active merchants
  • Customer growth
  • Order growth
  • Gross Merchandise Value (GMV)
  • Revenue
  • Profitability

Develop strategies to improve:

  • Supply density
  • Product assortment
  • Merchant engagement
  • Operational efficiency

Operations & Fulfillment

Work closely with Operations teams to optimize:

  • Merchant onboarding
  • Menu and catalog quality
  • Inventory management
  • Order fulfillment
  • Delivery operations
  • Merchant SLA performance
  • Customer support processes

Product & AI Collaboration:

  • Merchant onboarding experience
  • AI ordering capabilities
  • Search and discovery
  • Personalization
  • Recommendation engines
  • Merchant dashboards
  • Customer ordering experience

Marketing & Customer Growth:

  • Launch merchant acquisition campaigns
  • Drive customer acquisition
  • Increase order frequency
  • Improve retention
  • Build loyalty programs
  • Launch seasonal promotions
  • Execute co-marketing campaigns with merchants

Merchant Success:

  • Merchant onboarding
  • Account management
  • Performance optimization
  • Merchant education
  • Revenue growth
  • Retention

Data & Commercial Analytics:

  • Merchant performance
  • Customer behavior
  • Category performance
  • GMV
  • Revenue
  • Commission income
  • Customer acquisition
  • Repeat purchase rates
  • Basket size
  • Marketplace profitability

Market Expansion:

  • Merchant acquisition
  • Local partnerships
  • Operations
  • Marketing
  • Regulatory considerations
  • Customer acquisition

Leadership,recruit, develop, and lead high-performing teams across:

  • Business Development
  • Merchant Acquisition
  • Merchant Success
  • Marketplace Operations
  • Category Management
  • Commercial Analytics

Requirements

Experience

  • 10+ years of experience in:
  • Food Delivery
  • Grocery Delivery
  • Marketplace Businesses
  • Quick Commerce
  • E-commerce
  • Consumer Technology
  • 5+ years leading commercial or marketplace teams.
  • Proven P&L ownership.
  • Experience scaling regional or international marketplaces.
  • Experience with high-growth technology companies or startups.

Commercial Skills strong understanding of:

  • Marketplace economics
  • Unit economics
  • GMV optimization
  • Customer acquisition
  • Merchant acquisition
  • Category management
  • Pricing strategies
  • Promotional planning
  • Commission models

Leadership

  • Exceptional people leadership skills.
  • Experience managing cross-functional teams.
  • Strong negotiation and relationship management.
  • Executive communication skills.
  • Strategic thinking with operational excellence.

Analytical Skills

Strong analytical capabilities including:

  • Financial modeling
  • Commercial reporting
  • Marketplace analytics
  • Forecasting
  • SQL or BI tools (preferred)

Key KPIs

Commercial

  • GMV
  • Revenue
  • Gross Margin
  • Contribution Margin
  • EBITDA contribution

Marketplace

  • Active merchants
  • Merchant acquisition
  • Merchant retention
  • Merchant satisfaction
  • Merchant SLA compliance

Customer

  • Monthly Active Users (MAU)
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (LTV)
  • Repeat purchase rate
  • Average order value
  • Order frequency
  • Customer retention
  • Net Promoter Score (NPS)

Operations

  • Order success rate
  • Fulfillment time
  • Delivery SLA
  • Cancellation rate
  • Refund rate

Growth

  • New city launches
  • Market expansion
  • New merchant categories
  • Partnership revenue

What Success Looks Like within the first 12 months you will:

  • Build one of the strongest restaurant and grocery marketplaces in the region.
  • Successfully launch and scale multiple cities and markets.
  • Deliver significant GMV and revenue growth.
  • Establish strategic partnerships with leading restaurant and grocery brands.
  • Improve customer acquisition, retention, and order frequency.
  • Build a scalable merchant operations organization.
  • Create AI-powered customer experiences that differentiate Superchat from traditional food delivery platforms.

Why Join Superchat AI

  • Build one of the Middle East's first AI-powered conversational commerce platforms.
  • Lead one of the company's highest-growth business verticals.
  • Own strategy, execution, and commercial performance with full P&L responsibility.
  • Work with world-class AI, product, engineering, and commercial teams.
  • Shape the future of food, grocery, and conversational commerce across multiple international markets.

Apply

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