Overview
Head of Brand & Growth Jobs in Dubai, United Arab Emirates at Uplift People Consulting
Title: Head of Brand & Growth
Company: Uplift People Consulting
Location: Dubai, United Arab Emirates
We are partnering with a newly established, high-potential marketplace startup in the UAE to build their founding team.
At Uplift, we work closely with our clients not only to fill roles but to shape the core teams that will define their success. These positions are part of the initial leadership layer, offering a rare opportunity to join at an early stage and directly influence how the business, product, and customer experience are built from the ground up.
About the Role
We are building a style exchange platform for the MENA region — a place where great taste travels and the best finds come from real people. Our goal is to create the most fun, seamless experience for buyers and sellers of curated fashion, home, and lifestyle pieces. This is a founding team hire. The person in this role will own the brand and our acquisition and retention strategy and execution end-to-end — from community and content to creative direction and digital channels. If you like to build, thrive in uncertainty, and love a bit of productive chaos, read on.
This is not a specialist role. It is a full-stack brand and marketing position that requires both left- and right-brain thinking — someone who can write a content brief, run a community WhatsApp group, understand a funnel, and know what looks good.
This is a builder role. You will not be handed a team, a budget, or a strategy. You will build all three. The upside for the right person is significant — both in terms of scope and growth. But the starting point is hands-on, founder-adjacent, and resource-constrained. If that sounds like your preferred environment, we want to hear from you.
Key Responsibilities
Brand & Creative Direction
- Own the voice, visual identity, and tone of the brand across every touchpoint
- Brief and oversee creative output — campaigns, content, collateral, and platform experience
- Ensure every customer interaction reflects the brand purpose, not just the product
Community Building
- Build and lead our community from the ground up — recruit, engage, retain
- Own our community programmes from design to execution
- Create the systems, comms, and rhythms that make community members feel seen and motivated
- Translate community insight into product and content feedback loops
Content & Social
- Lead content strategy across Instagram, TikTok, and other relevant channels
- Produce and commission content that makes the platform feel alive — editorial, social, campaign
- Build a content engine that scales with the community
- Know what good looks like on each platform and have the taste to back it up
Acquisition & Retention
- Design and execute the go-to-market plan for launch and beyond
- Drive user growth through a smart mix of organic, paid, partnership, and offline channels
- Build retention programmes that keep both buyers and sellers coming back
- Track what matters, learn fast, and iterate without losing brand consistency
What We're Looking For
- Genuine passion for and deep understanding of fashion, culture, and marketplace dynamics
- Proven experience building or growing a community, brand, or movement — online or offline
- Strong content instincts — you know what earns attention and what earns trust
- Fluent in digital & offline marketing fundamentals: paid social, SEO basics, CRM, funnel metrics
- Omni-channel thinker — equally comfortable planning an IRL event and optimising a Meta campaign
- Experience in or strong affinity with marketplace models — both supply and demand dynamics
- A natural storyteller who can sell a vision 1:1 as well as through content
- Comfortable with ambiguity, scrappy execution, and building without a playbook
- Able to use AI tools in a brand-relevant, creative way
Why Join
- Founding team member with real ownership over brand and marketing direction
- Work directly with the founders — no layers, no politics
- Help define what the most stylish social commerce platform in the Middle East looks and feels like
- Significant growth opportunity as the platform scales — this role grows with the business
- A product and community worth being proud of
What We Offer
- Salary + equity, confirmed on successful completion of the trial period.
- Trial Period: Up to 3 months to ensure a strong mutual fit.
- Salary: Competitive, commensurate with experience. Discussed at the offer stage.
- Location: UAE-based. Dubai preferred.