Overview

Head of Brand & Communications – UAE National Jobs in Dubai, UAE/Dubai at Tandemsearch

Position: Head of Brand & Communications – a UAE National

Senior Vice President, Head – Brand & Corporate Communication

Department: MCG
Direct Supervisor: Group Head of Marketing & Communications

Job Purpose

Responsible for leading global brand and corporate communications strategy, overseeing brand partnerships, employer branding, content management, new market brand expansion, ESG brand integration, social media management, corporate and internal communications, and leveraging research and insights to drive brand relevance and resonance. Ensure alignment with the bank’s values and business objectives, while enhancing brand image, market reach, and stakeholder engagement at a strategic level.

Key Result Areas
Brand Management

  • Work closely with the Group Head of Marketing & Communication to lead brand & communications strategies and special projects globally, including existing and new growth markets such as Egypt, Pakistan and International Banking Group countries.
  • Work in close alignment with Business Group Heads to ensure their narratives, initiatives and achievements are communicated effectively, contributing to the holistic brand story of the bank.
  • Lead and provide strategic direction for brand, PR and social media to meet Brand KPIs for the year, increasing awareness, consideration, and overall brand rankings.
  • Build customer trust through awareness campaigns such as fraud and information security.
  • Build brand saliency through thematic campaigns and events annually.
  • Develop a 360‑degree brand plan leveraging PR, paid digital, social media and alternate channels.
  • Support Business Marketing teams for strategic brand and product campaigns, research and consumer PR.
  • Guide agencies to better understand value propositions across all business groups to deliver superior brand plans.
  • Monitor development of quarterly brand calendar and monthly activities.
  • Track campaign performance across Brand KPIs.
  • Oversee all communication outputs to ensure consistency, timely rollout, and removal of obsolete collateral.
  • Define and uphold brand identity, values, and visual language across all channels.
  • Develop and maintain brand guidelines for internal and external stakeholders.
  • Monitor and protect brand reputation and enhance perception.

Brand Expansion in New Markets

  • Develop and execute comprehensive brand strategies for new markets, adapting to local consumer behavior and positioning (e.g., Egypt, Pakistan, Oman, Saudi Arabia).
  • Develop employer brand visibility in key markets to support hiring.
  • Collaborate across teams to ensure seamless expansion including localization and cultural adaptation.
  • Establish partnerships with local entities or agencies while adhering to regulations.

Partnerships & Sponsor ships

  • Identify and drive opportunities for long‑term sponsor ships (sports, music, gaming, etc.).
  • Identify global PR opportunities to create impactful communication and thought leadership.
  • Develop and execute a partnerships strategy to enhance brand reach and influence.
  • Build and manage relationships with partners and negotiate aligned agreements.
  • Deliver co‑branded campaigns aligned to overall brand positioning.
  • Secure high‑ROI partnerships with strong brand visibility.
  • Drive cross‑partnership opportunities for key products through events, webinars, and conferences.

Social Strategy and Channel Management

  • Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
  • Oversee and optimize all social media channels for growth and engagement.
  • Analyze insights to refine strategy continuously.
  • Enhance brand reputation and stakeholder engagement via social media.
  • Manage agency partners, scope, costs, and execution quality.
  • Ensure consistent messaging, tone, and brand voice across all channels.

ESG Brand Strategy and Communication

  • Provide strategic direction for ESG‑related brand and communication campaigns.
  • Drive bank‑wide ESG communications and stakeholder collaboration.
  • Leverage events, digital, PR, and research effectively.
  • Track performance and report impact to EXCO regularly.

Content Management

  • Lead a holistic content strategy aligned with brand and business objectives.
  • Oversee creation and distribution across digital, print, and video channels.
  • Optimize content performance…

Title: Head of Brand & Communications – UAE National

Company: Tandemsearch

Location: Dubai, UAE/Dubai

Category:

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