Overview
Head – Loyalty Jobs in Riyadh, Saudi Arabia at Six Flags Qiddiya City and Aquarabia
At Six Flags & Aquarabia Qiddiya City, the Head – Loyalty will lead thestrategic vision, design, and execution of the park’s loyalty
programs, focusing on enhancing guest retention, engagement, and lifetime value. This role is responsible for overseeing all aspects of
loyalty initiatives, including program development, analytics, partnerships, and guest communications. The Head – Loyalty will
collaborate withcross-functional teamsto ensure seamless integration of loyalty strategies into the park’s broaderguest experienceand
marketing objectives
JOB-SPECIFIC:
Develop and implement a comprehensive loyalty strategy that aligns with the park’s business goals andguest satisfaction
objectives.
Define the vision, goals, and roadmap for loyalty programs to drive guest retention and engagement.
Leadcross-functional collaborationto integrate loyalty initiatives with broader marketing andguest experiencestrategies.
Design and oversee the execution ofinnovativeloyalty programs, including rewards, tier structures, and engagement
campaigns.
Monitor program performance metrics such as membership growth, engagement rates, and redemption activity.
Continuously evaluate and optimize loyalty offerings based on guest feedback, market trends, and performance data.
Analyze guest behavior and program data to derive actionable insights and inform strategic decisions.
Create and present detailed reports and dashboards to track program performance and communicate results to senior
leadership.
Develop and implement personalizedcommunicationstrategies to engage loyalty members across multiple channels.
Ensure consistency and alignment in loyalty messaging across digital platforms, in-park experiences, and guest interactions.
Address escalated guest issues related to loyalty programs, ensuring timely and effective resolution.
Build and manage relationships with external partners, vendors, and agencies to support loyalty program delivery and
enhancement.
Negotiate partnerships and contracts to maximize program value and benefits for guests.
Collaborate with internal departments such as Marketing, Operations, IT, and Guest Services to ensure seamless execution of
loyalty initiatives.
Stay updated on industry trends, best practices, and emerging technologies in loyalty management.
Introduceinnovativeprogram features and technologies to enhance the park’s competitive edge.
Test and evaluate new ideas and concepts to drive program growth and effectiveness.
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Title: Head – Loyalty
Company: Six Flags Qiddiya City and Aquarabia
Location: Riyadh, Saudi Arabia
Category: Management, Marketing / Advertising / PR
