Overview
Growth and Performance Manager Jobs in Dubai, UAE at Belgravia Healthcare
About Belgravia Healthcare
Belgravia Healthcare is one of Dubai’s leading premium home healthcare providers, delivering British-standard care across newborn care, childcare, nursing, physiotherapy, GP services, elderly care, complex care and autism support.
We’re looking for a commercially minded marketing professional who understands that marketing is about generating revenue, not simply producing content.
This is a hands-on role for someone who can take ownership of our marketing strategy, generate qualified leads and continuously optimise campaigns based on performance data.
The Role
Reporting directly to the Director, you will be responsible for developing, executing and optimising all marketing activity with one clear objective:
Generating qualified enquiries that convert into paying clients.
This role combines strategic thinking with hands-on delivery and requires someone comfortable working across digital advertising, websites, analytics, CRM systems and content.
Key Responsibilities
Performance Marketing
- Plan, build and optimise Meta and Google Ads campaigns
- Reduce cost per qualified lead
- Improve conversion rates
- Build and optimise landing pages
- A/B test campaigns and messaging
- Implement conversion tracking and attribution
- Manage advertising budgets effectively
Lead Generation
- Generate qualified enquiries across all Belgravia services
- Improve lead quality rather than simply increasing enquiry volume
- Analyse customer behaviour and identify opportunities for growth
- Work closely with the sales and operations teams to improve conversion
Website & SEO
- Manage and continuously improve the Belgravia website
- Optimise SEO
- Improve user experience and website conversion
- Update content as required
CRM & Reporting
- Manage CRM workflows and lead tracking
- Produce weekly and monthly performance reports
- Present clear commercial insights and recommendations
- Monitor ROI across every campaign
Social Media & Brand
- Manage Belgravia’s social media channels
- Plan monthly content calendars
- Create engaging content
- Grow organic engagement and followers
- Manage community engagement and online reputation
Content Creation
- Capture photo and video content
- Produce reels and short-form video
- Design graphics using Canva or Adobe Creative Suite
- Coordinate professional photography and video shoots where required
Success Will Be Measured By
This role will be measured on commercial outcomes, including:
- Increase in qualified leads
- Reduction in cost per qualified lead
- Increase in enquiry-to-client conversion rate
- Revenue generated from marketing campaigns
- Growth in organic engagement
- Website conversion improvements
- Return on marketing investment
Title: Growth and Performance Manager
Company: Belgravia Healthcare
Location: Dubai, UAE
