Green Coffee Sales & Trading Specialist

Overview

Green Coffee Sales & Trading Specialist Jobs in Al Khobar, Eastern, Saudi Arabia at WOODS Specialty Cafe & Roastery

Title: Green Coffee Sales & Trading Specialist

Company: WOODS Specialty Cafe & Roastery

Location: Al Khobar, Eastern, Saudi Arabia

About WOODS

WOODS Specialty Coffee & Roastery is a growing specialty coffee company in Saudi Arabia, focused on quality, consistency, and building strong long-term relationships across the coffee value chain.

Role Objective

The Green Coffee Sales & Trading Specialist is responsible for developing and growing green coffee sales across Saudi Arabia and the GCC by acquiring and managing B2B customers, presenting suitable green coffee lots, coordinating samples and cupping sessions, negotiating profitable supply agreements, and ensuring strong repeat-order relationships.

Key Responsibilities1. Sales & Business Development

·       Develop and manage a portfolio of green coffee clients, including roasteries, specialty cafés, hotels, distributors, factories, and wholesale buyers.

·       Identify, approach, and convert new B2B customers across Saudi Arabia and selected GCC markets.

·       Prepare and present green coffee offer lists, samples, cupping notes, pricing proposals, and availability updates tailored to customer needs.

·       Promote available green coffee offerings, including single origins, specialty lots, commercial lots, microlots, and coffees suitable for espresso, filter, and blending.

·       Negotiate pricing, payment terms, delivery schedules, and supply agreements in line with company policy and target margins.

·       Achieve monthly, quarterly, and annual green coffee sales targets while protecting gross margin and customer trust.

2. Customer Relationship Management

·       Build strong customer relationships through regular communication, field visits, follow-up, and after-sales support.

·       Understand each customer’s roasting needs, quality expectations, preferred origins, volume requirements, price range, and buying cycle.

·       Recommend suitable green coffee options based on customer requirements, roast profile, product category, and target market.

·       Keep customers updated on new arrivals, available stock, seasonal coffees, replacement options, and relevant market changes.

·       Handle customer complaints, quality queries, claims, and reorder cycles professionally and with clear internal coordination.

3. Green Coffee Knowledge & Quality Support

·       Maintain solid knowledge of green coffee origins, varieties, processing methods, grading, defects, moisture content, density, screen size, altitude, cup profiles, and recommended use cases.

·       Coordinate with the quality control and roastery teams for sample preparation, cupping sessions, cupping notes, and product recommendations.

·       Support customers with practical product guidance without overpromising quality, availability, or performance.

·       Stay updated on customer demand, competitor activity, origin availability, green coffee price movement, and relevant C-market direction.

4. Market Coverage & Field Work

·       Visit customers regularly across Saudi Arabia to develop new business, maintain existing accounts, and strengthen market coverage.

·       Collect market feedback on customer needs, demand shifts, price sensitivity, competitor offerings, and potential sales opportunities.

·       Build market intelligence by understanding customer behavior, purchasing patterns, and the needs of different green coffee buyer segments.

5. Internal Coordination & Reporting

·       Coordinate with warehouse, logistics, quality control, roasting, and finance teams to ensure smooth order fulfillment and accurate customer communication.

·       Maintain accurate records for leads, quotations, samples, cupping feedback, orders, claims, and follow-up activities.

·       Provide regular reports on sales pipeline, forecast, closed deals, lost opportunities, customer feedback, and market trends.

·       Ensure quotations, contracts, invoices, delivery details, and payment follow-up are handled accurately and on time.

Required Qualifications & Experience

·       3+ years of B2B sales experience, preferably in green coffee, roasted coffee, specialty coffee, FMCG, food trading, hospitality supply, or wholesale products.

·       Strong understanding of specialty coffee and green coffee basics, including origin, process, variety, cup profile, quality level, and pricing logic.

·       Experience selling to roasteries, cafés, distributors, factories, hotels, or wholesale coffee buyers is highly preferred.

·       Strong negotiation, commercial, relationship-management, and closing skills.

·       Fluency in Arabic is required; strong English communication is required or highly preferred due to supplier, product, and trade communication.

·       Ability to work independently, manage field visits, follow up consistently, and achieve sales targets.

·       Good reporting and computer skills, including email, spreadsheets, CRM systems, and sales reporting tools.

Preferred Advantages

·       Existing network within the Saudi or GCC coffee market.

·       Experience in green coffee trading, coffee sourcing, coffee imports, or wholesale coffee distribution.

·       Knowledge of contracts, Incoterms, differentials, shipping terms, stock planning, and the C-market.

·       Coffee training, cupping certification, Q Grader certification, roasting training, sensory education, or green coffee courses.

·       Diploma or bachelor’s degree in Business Administration, Sales, Marketing, Food Science, Agriculture, Hospitality, Coffee Studies, or a related field.

Key Performance Indicators

·       Monthly and quarterly green coffee sales revenue.

·       Gross margin achievement by customer, lot, and deal.

·       Number of new active B2B customers.

·       Repeat orders and customer retention rate.

·       Sales pipeline value, conversion rate, and forecast accuracy.

·       Sample-to-order conversion rate.

·       Customer visit activity and follow-up discipline.

·       Customer satisfaction, claim handling quality, and payment follow-up accuracy.

Ideal Candidate Profile

• The ideal candidate is commercially driven, field-oriented, and credible with serious coffee buyers. They understand how to translate green coffee quality into business value, can build long-term trust with roasters and wholesale customers, and are disciplined enough to manage pipeline, samples, pricing, follow-up, and repeat orders with accuracy.