Overview
Global Sales Director Jobs in Dubai, Dubai, United Arab Emirates at tulåh Clinical Wellness
Title: Global Sales Director
Company: tulåh Clinical Wellness
Location: Dubai, Dubai, United Arab Emirates
About tulåh
tulåh is a luxury clinical wellness sanctuary that blends traditional healing practices with advanced medical diagnostics, therapies and holistic wellness experiences. Our philosophy centres on highly personalised, evidence-based wellness journeys that nurture the mind, body and spirit through the integration of ancient wisdom and modern clinical science.
Part of KEF Hospitality and KEF Holdings, tulåh represents a new category of luxury wellness, combining exceptional hospitality with world-class medical expertise to deliver truly transformational guest experiences.
As we continue our growth, we are building a commercial structure that reflects the unique nature of the business. Unlike a traditional luxury hotel, tulåh’s future growth will come from a carefully balanced mix of luxury travel partnerships, direct-to-consumer relationships, referrals, medical partnerships and trusted personal networks.
The Opportunity
This is a pivotal leadership role within tulåh’s commercial team.
Reporting to the Chief Commercial Officer, the Global Sales Director will be responsible for leading tulåh’s global sales function, together with Revenue and Reservations, ensuring a seamless commercial journey from initial enquiry through to guest arrival.
The successful candidate will lead a high-performing international sales organisation, drive commercial performance, develop strategic partnerships and ensure every guest interaction reflects tulåh’s luxury positioning and exceptional standards of personalised care.
This role is not about selling hotel rooms.
It is about building trusted relationships, guiding guests through highly personal health and wellness decisions and converting enquiries into long-term guest relationships.
Reporting Structure
Reports to: Chief Commercial Officer
Works closely with:
* Founder & Leadership Team
* General Manager
* Medical Team
* Marketing Team
* Guest Experience Team
Purpose of the Role
To lead tulåh’s global sales strategy and execution, driving sustainable revenue growth through luxury sales, strategic partnerships and exceptional relationship management, whilst ensuring Revenue and Reservations work seamlessly to maximise enquiry conversion and commercial performance.
Key Responsibilities
Global Sales Leadership
* Lead tulåh’s global sales strategy and execution.
* Develop and deliver annual sales plans aligned with commercial objectives.
* Build, mentor and inspire a high-performing local and international sales team.
* Manage and support global sales representatives across all key source markets.
* Drive accountability through clear objectives, KPIs and performance reviews.
Business Development & Market Growth
* Identify and develop new business opportunities across priority local and international markets.
* Build relationships with luxury travel advisors, wellness specialists and key referral partners.
* Represent tulåh at international trade events, roadshows and commercial meetings.
* Develop strategic partnerships that align with tulåh’s positioning and long-term growth ambitions.
* Grow awareness within carefully selected HNWI and UHNWI networks.
Luxury Relationship Management
* Build trusted relationships with HNWI and UHNWI guests.
* Support many of tulåh’s most important prospective clients throughout their decision-making journey.
* Ensure every interaction reflects the personalised, discreet and highly consultative nature of the tulåh brand.
* Work closely with the Founder, Board and senior leadership where appropriate on key relationships.
Revenue & Reservations Leadership
* Lead the Revenue & Reservations function.
* Work closely with the General Manager and Global Commercial Lead to optimise commercial performance.
* Oversee pricing, forecasting and inventory strategies.
* Ensure enquiries are managed efficiently and professionally from first contact through to confirmation.
* Drive enquiry conversion through strong commercial processes and continual performance analysis.
Commercial Performance
* Own the global sales pipeline and ensure opportunities are progressed effectively.
* Monitor enquiry conversion and booking performance.
* Review sales activity, forecasting and pipeline health on a regular basis.
* Use commercial data and reporting to identify opportunities for continuous improvement.
* Ensure sales performance aligns with agreed commercial objectives.
Medical & Wellness Journey
* Work closely with the medical team to ensure prospective guests receive appropriate clinical guidance throughout the enquiry process.
* Support ethical, consultative conversations around tulåh’s wellness programmes.
* Ensure the transition between commercial discussions and medical consultations is seamless.
* Maintain tulåh’s clinical integrity throughout the sales journey.
Leadership & Collaboration
* Work collaboratively with the Global Commercial Lead to deliver the overall commercial strategy.
* Partner closely with Marketing to ensure strong alignment between brand, campaigns and sales activity.
* Collaborate with Guest Experience and Operations to ensure commercial promises are consistently delivered.
* Foster a collaborative, high-performing and guest-centric culture across all commercial functions.
Success Measures
* Revenue growth
* Sales pipeline health
* Enquiry conversion
* Revenue forecast accuracy
* Sales team performance
* Revenue & Reservations performance
* HNWI relationship development
* Strategic partnership development
* Guest satisfaction throughout the sales journey
* Commercial reporting accuracy
Ideal Candidate
We are looking for an exceptional commercial leader who combines genuine luxury hospitality experience with strong sales leadership and outstanding relationship management skills.
The successful candidate will demonstrate:
* Significant experience within luxury hospitality or other luxury industry sectors
* Proven success leading high-performing sales teams.
* Experience managing Revenue and/or Reservations functions.
* Strong commercial acumen with an analytical, data-led approach.
* A track record of building trusted relationships with HNWI and UHNWI clients.
* Exceptional communication and interpersonal skills.
* High levels of emotional intelligence, discretion and professionalism.
* Experience working within founder-led or entrepreneurial businesses would be advantageous.
* An interest in wellness, longevity and personalised health experiences is essential
Personal Attributes
* Natural relationship builder.
* Commercially driven.
* Highly organised with exceptional attention to detail.
* Strategic thinker with a hands-on approach.
* Calm under pressure.
* Collaborative leader.
* Curious and entrepreneurial.
* Passionate about delivering extraordinary guest experiences.