Overview
General Manager – MENA Jobs in Dubai, United Arab Emirates at Cento
Title: General Manager – MENA
Company: Cento
Location: Dubai, United Arab Emirates
Location: Dubai, UAE
Sector: Fire Protection & Life Safety Systems
Employment Type: Full-Time | Senior Leadership
Search conducted on behalf of a leading global manufacturer
Are you a commercially driven leader with regional expertise across the Middle East and North Africa? We are representing a global manufacturer in the fire protection and life safety systems sector, currently seeking a General Manager to lead its operations across the MENA region.
Based in Dubai, this newly created position is a pivotal part of the company’s global expansion strategy, with a focus on revenue growth, brand visibility, and market penetration in high-potential territories such as the UAE, Saudi Arabia, and Egypt.
Key Responsibilities
Strategic Growth & Sales Leadership
Lead regional commercial strategy and deliver revenue targets
Develop and implement regional sales plans aligned with global objectives
Manage pricing structures, discounting approvals, and margin performance
Operational Oversight
Serve as the legal representative for the region (banking, compliance, utilities)
Manage the Dubai office and coordinate third-party logistics (3PL) partners
Ensure efficient order processing, stock control, and compliance with customs/import regulations
Team Development
Build and lead a high-performing regional team across sales and operations
Collaborate with global business units to align local execution with broader strategy
Marketing & Brand Awareness
Support the global marketing team in regional event planning, trade shows, and sponsorships
Oversee execution of promotional activities to enhance brand visibility and support commercial outcomes
Performance & Financial Management
Define KPIs and monitor performance across all initiatives
Manage the regional budget, ensuring effective allocation of resources
Candidate Profile
Significant experience in a senior commercial or general management role within the fire safety, building technologies, or a technical product environment
Strong knowledge of the MENA region, with a track record of market development and operational leadership
Excellent leadership, communication, and cross-functional collaboration skills
Previous experience aligning regional operations with international strategies
What’s on Offer
A unique opportunity to lead a regional hub for a globally respected manufacturer
Strategic impact across a high-growth market
Full commercial, operational, and team leadership autonomy
Competitive package and career development opportunities
If you’re ready to lead regional growth for a global innovator in the life safety space, we’d like to hear from you.
To express your interest or learn more, please contact Lauren at Cento