Overview
Foodservice Executive – HoReCa in KSA Jobs in Jeddah, Saudi Arabia at Carter Murray
Position: Premium Food service Executive – HoReCa Growth in KSA
Our client is a leading distributor of premium food and beverage brands, recognized for delivering high-quality products across the hospitality sector in Saudi Arabia. They are seeking a Food service Sales Executive to be based in Jeddah / Riyadh / Dammam, responsible for driving sales growth and expanding distribution across the Ho Re Ca channel. This role is critical in building strong client relationships, securing new business, and ensuring consistent in-market execution for premium brands.
Success will be defined by achieving sales targets, expanding account coverage, and strengthening brand presence across high-value food service outlets.
This is a mid-level, commercially driven field sales role with a strong focus on business development and account management within the food service sector. The role requires a hands on professional who can operate independently in the market, develop strategic relationships, and drive revenue growth through both new client acquisition and portfolio expansion. The successful candidate will play a key role in positioning premium brands within top tier hospitality venues across KSA.
Key Responsibilities
- Identify, target, and acquire new clients across restaurants, hotels, cafés, catering companies, and juice bars
- Build and manage a strong sales pipeline, converting leads into active and recurring accounts
- Achieve monthly and quarterly sales targets across volume and value metrics
- Secure product listings and negotiate commercial agreements with key clients
- Drive distribution, visibility, and positioning of premium beverage and snack brands
- Upsell and cross sell across the full product portfolio to maximize revenue per account
- Develop and maintain strong relationships with decision makers including owners, chefs, and F&B managers
- Ensure consistent ordering patterns and optimal stock levels to support repeat business
- Monitor customer performance and identify opportunities for growth and expansion
- Track competitor activity, pricing trends, and market developments to inform sales strategy
- Ensure strong in market execution including product placement, menu listings, and brand visibility
- Support activations, tastings, and promotional activities in coordination with internal teams
- Maintain accurate sales reporting, pipeline tracking, and CRM updates
Requirements
- Bachelor’s degree in Business, Marketing, or a related field
- Minimum 5 years of experience in food service or Ho Re Ca sales
- Strong background in the beverage industry is preferred, with exposure to premium or luxury brands
- Proven track record in sales, negotiation, and closing within the hospitality sector
- Existing network across restaurants, hotels, cafés, and catering segments is a strong advantage
- Strong commercial acumen with a results driven mindset
- Excellent communication and relationship building skills
- Self motivated, field oriented, and able to work independently
- Experience in the Saudi market is essential
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Title: Foodservice Executive – HoReCa in KSA
Company: Carter Murray
Location: Jeddah, Saudi Arabia
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