Overview
Food Sales Manager Jobs in Khamīs Mushayţ, ‘Asir, Saudi Arabia at Al Rawda International Company
Title: Food Sales Manager
Company: Al Rawda International Company
Location: Khamīs Mushayţ, ‘Asir, Saudi Arabia
Job Description: Food Sales Manager (FMCG)
Job Overview
- Job Title: Food Sales Manager (FMCG)
- Job Location: Khamis Mushayt, Saudi Arabia (with coverage of relevant regions)
General Job Objective
To lead the wholesale food sales sector within the company and design strategic sales plans that ensure market share expansion and sales volume growth. The role requires leading the field sales team and building sustainable, strategic partnerships with major wholesalers, distributors, and central markets across the Kingdom of Saudi Arabia (KSA), while ensuring the company’s profitability and collection targets are fully met.
Key Responsibilities and Duties
- Setting and Allocating Sales Targets: Formulating annual and monthly sales target plans and distributing them fairly and strategically across regions and sales representatives, based on market capacity studies and seasonal sales trends.
- Managing and Monitoring Key Performance Indicators (KPIs): Monitoring the sales team's performance on a daily and weekly basis through clear metrics including (Sales Volume, Collection Rate, Effective Field Visits, New Account Acquisition, and Slow-Moving Stock Turnover).
- Sales Channels Management and Development: Directing and overseeing wholesale and traditional retail sales channels, and creating plans to expand geographic coverage across various regions of the Kingdom.
- Key Account Management (KAM): Building and strengthening relationships with major wholesalers and distributors in public utility markets and central warehouses, and securing annual agreements with them.
- Field Team Leadership and Guidance: Managing and tracking the performance of sales supervisors and representatives, and accompanying them on field visits to develop their sales and negotiation skills while ensuring compliance with set plans.
- Inventory and Expiry Date Control: Coordinating continuously with the warehouse and supply chain departments to ensure steady product flow and stock clearance, avoiding food product expiration issues.
- Credit and Collection Management: Closely monitoring financial collections and outstanding company dues from clients, and managing credit limits to mitigate financial risks and bad debts.
- Market and Competitor Analysis: Monitoring competitors' pricing and promotional offers in the Saudi market on a daily basis, and submitting urgent recommendations to senior management to adjust pricing strategies when necessary.
Required Qualifications and Prerequisites
- Education: Bachelor’s degree in Business Administration, Marketing, or any related field.
- Experience: A minimum of 5 to 7 years of experience in food sales (FMCG), with at least 2 years in a leadership position (e.g., Sales Manager or Regional Supervisor).
- Essential Requirement: Proven and solid experience within the Saudi market, with comprehensive knowledge of wholesale market hubs and sales dynamics across different regions of the Kingdom.
- Location/Mobility: Based in Khamis Mushayt, with the ability to travel and manage sales operations across assigned territories.
Skills and Personal Capabilities
- Exceptional skill in structuring sales plans and accurately calculating sales targets.
- Possession of an active, strong network of relationships with major wholesalers and distributors in the KSA food sector.
- High leadership, negotiation, and persuasion skills, with the ability to manage complex sales discussions.
- Excellent ability to analyze sales data, evaluate profit margins, and prepare periodic performance reports for senior management.
- High flexibility and the ability to adapt to the dynamic, fast-paced nature of the FMCG sector.