Overview
Digital Signage Specialist Brand Marketing and Visual Merchandising Jobs in Dubai, UAE at Gulf Marketing Group (GMG Group)
Who we are:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector.
Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.
We are seeking a technically skilled and detail-oriented Entry levelDigital Signage Specialistto play a key role in enhancing in-store digital and interactive touch-points. This role focuses on planning, executing, and optimizing digital campaigns while ensuring the seamless functionality of digital signage systems. Collaborate across teams, troubleshoot technical challenges, and contribute to creating innovative and engaging customer experiences through digital platforms experience.
Key Responsibilities
Technical Oversight and Maintenance:
Manage the day-to-day configuration & operations of digital signage systems, including media players, screens, and interactive kiosks.
Troubleshoot and resolve technical issues related to hardware, software, and content delivery systems.
Perform system updates, hardware configurations, and routine maintenance to ensure uninterrupted functionality.
Collaborate with vendors and technical support teams to manage repairs, upgrades, and replacements for digital signage hardware.
Campaign Execution and Content Management:
Utilize CMS to upload, validate, and schedule content for digital screens and kiosks.
Ensure content accuracy, proper formatting, and consistent branding across all digital platforms.
Optimize digital campaigns by analyzing system performance and identifying areas for improvement.
Implement seasonal launches, promotional updates, and brand campaigns with a focus on technical precision and timely execution.
In-Store Digital Operations:
Conduct regular system audits to assess the functionality and quality of digital touch-points.
Oversee the installation, configuration, and integration of new digital screens and interactive devices in stores.
Monitor system logs and alerts to proactively address potential issues before they impact operations.
Coordinate with cross-functional teams to ensure digital systems align with operational and branding objectives.
Education:
Bachelor’s degree in IT, Marketing, Computer Science, or a related technical field.
Experience:
3
-5 years of experience in managing digital signage systems, CMS – different software any of the following- (Broadsign, Scala, Xibo Signage, Bright Sign,Navori or Four Winds Interactive (FWC), or related technical operations, preferably in retail, hospitality, real estate or consumer facing environment.
Languages:
Fluency in English is mandatory; knowledge of Arabic is a plus.
Other Requirements:
A valid UAE driver’s license is mandatory.
Title: Digital Signage Specialist Brand Marketing and Visual Merchandising
Company: Gulf Marketing Group (GMG Group)
Location: Dubai, UAE
Category: IT/Tech (Digital Marketing, Digital Media / Production, Technical Support)
