Overview
Digital Product Lead – Apps & Kiosk Jobs in Sharjah Emirate, United Arab Emirates at Americana Restaurants
Title: Digital Product Lead – Apps & Kiosk
Company: Americana Restaurants
Location: Sharjah Emirate, United Arab Emirates
Job Purpose:
Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.
Key Responsibilities:
Product Strategy & Delivery
- Define and execute the digital product roadmap aligned to business and brand priorities
- Ensure on‑time rollout and adoption of new digital assets across markets
- Balance global standardization with local market needs
Revenue & Performance Ownership
- Own digital revenue targets, conversion metrics, and growth KPIs
- Improve conversion rate, average cheque, and user engagement across platforms
- Optimize owned and non‑owned digital touchpoints to support overall sales strategy
Customer Experience & Optimization
- Lead consumer‑led experience design, prototyping, and experimentation
- Drive continuous optimization of apps, web, and kiosks through A/B testing
- Ensure delivery of consistent, high‑quality digital experiences across markets
Data, Insights & Reporting
- Deliver actionable digital insights to Marketing, Operations, and Business teams
- Publish weekly performance reports vs targets to track revenue, traffic, and adoption
- Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes
Stakeholder & Vendor Management
- Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operations
- Manage external vendors and technology partners to ensure quality and timely delivery
Education
- B.Tech / MBA from Tier‑I institute
Experience
- 12–15 years in Digital Product Management / eCommerce
- 2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerce
- Direct ownership of USD 100M+ digital revenue streams
- Experience managing multi‑country, multi‑currency, multi‑language platforms
- Track record of delivering high‑rated (4.5★+) consumer digital applications
Tools Knowledge
- Web & App Analytics: Google Analytics
- Experimentation: Google Optimize, Optimizely
- App Performance & Attribution: Adjust
- Customer Engagement: CleverTap
- SEO & ASO platforms
Core Skills
- Strong product mindset with commercial orientation
- Ability to operate in a fast‑paced, high‑accountability environment
- Excellent stakeholder and vendor management capabilities
- Clear, structured verbal and written communication
Analytical & Decision‑Making
- Strong analytical thinking with ability to convert data into business actions
- Experience with funnel analysis, customer segmentation, cohort analysis, and LTV modelling
- Ability to support data‑led decisions under tight timelines