Overview
Digital Marketing Specialist with SEO Knowledge Jobs in Dubai at Affordable Plus
A Digital Marketing Specialist who knows SEO (Search Engine Optimization) has a set of key responsibilities and skills focused on improving the online presence of a brand or business through various digital channels. Here’s a breakdown of the typical responsibilities and skills for such a role:
Responsibilities of a Digital Marketing Specialist with SEO Knowledge:
SEO Strategy Development:
Keyword Research: Identify relevant keywords and phrases that potential customers are searching for. This involves using tools like Google Keyword Planner, SEMrush, or Ahrefs to analyze search volume and competition.
On-Page SEO: Optimize website content, titles, meta descriptions, and images to improve search engine rankings. This includes improving content structure, internal linking, and ensuring the site is mobile-friendly.
Off-Page SEO: Build high-quality backlinks from reputable websites to increase domain authority and search engine ranking.
Technical SEO: Ensure the website’s technical aspects (like site speed, URL structure, XML sitemaps, and mobile optimization) are in top shape. Work with developers to fix any issues related to crawlability or indexability.
Content Creation and Optimization:
Content Strategy: Create and manage content plans to ensure content aligns with the targeted keywords, audience needs, and business goals.
Blogging and Articles: Write or oversee the creation of blog posts, articles, case studies, and other content that is SEO-friendly and valuable to the target audience.
SEO Copywriting: Craft compelling, keyword-optimized copy that engages users while also appealing to search engines.
Analytics and Reporting:
Performance Tracking: Monitor website traffic, keyword rankings, and other SEO metrics using tools like Google Analytics, Google Search Console, and others.
SEO Audits: Regularly conduct SEO audits to identify areas for improvement, track changes in rankings, and ensure the website is optimized for search engines.
Data Analysis: Analyze the effectiveness of SEO campaigns and tweak strategies based on performance metrics to ensure continuous improvement.
Link Building:
Outreach: Establish relationships with other websites and influencers to gain backlinks that improve SEO.
Guest Posting and PR: Contribute articles to authoritative websites, gaining backlinks while driving traffic back to the site.
Social Media and SEO Integration:
Social Media Strategy: Use social media platforms to drive traffic to the website and improve SEO rankings. This may involve sharing optimized blog content or engaging in social listening to understand trends.
Engagement: Respond to customer inquiries, create sharable content, and drive brand awareness across platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Conversion Rate Optimization (CRO):
User Experience (UX): Work on improving website design and navigation to reduce bounce rates and improve user experience.
A/B Testing: Test different versions of landing pages, calls-to-action (CTAs), and other elements to improve conversion rates and engagement.
Competitor Analysis:
Benchmarking: Conduct research on competitor SEO strategies to understand their strengths and weaknesses, and apply insights to improve your own strategies.
Market Trends: Stay updated on SEO trends, algorithm changes, and digital marketing strategies to stay competitive in the industry.
Skills Required for a Digital Marketing Specialist with SEO Expertise:
SEO Tools: Proficiency with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar tools to track SEO performance.
Content Management Systems (CMS): Familiarity with CMS platforms like WordPress, Shopify, or Drupal for content publishing and SEO optimization.
Technical Skills: Understanding of HTML, CSS, and JavaScript basics to help optimize technical SEO aspects of websites.
Copywriting: Strong writing skills for creating engaging and SEO-friendly content that appeals to both users and search engines.
Analytical Skills: Ability to analyze SEO data, draw insights, and adjust strategies based on performance metrics.
Up-to-Date Knowledge: Continuous learning to stay ahead of the latest SEO trends, Google algorithm updates, and digital marketing practices.
In Summary:
A Digital Marketing Specialist with SEO expertise is responsible for driving organic traffic through strategic SEO planning, content creation, technical optimizations, and performance tracking. Their role requires a mix of creative, analytical, and technical skills to help a brand rank higher in search engines, increase visibility, and drive qualified traffic to the website.
Job Types: Full-time, Permanent, Fresher
Application Deadline: 17/03/2025
Title: Digital Marketing Specialist with SEO Knowledge
Company: Affordable Plus
Location: Dubai
