Overview
Digital Marketing Specialist Jobs in Dubai at Spec Brite Group
POSITION OVERVIEW
We are seeking a forward-thinking, highly efficient Digital Marketing Specialist to handle the following:
Creative Production
AI-generated ad variants (image/video); weekly SEO long-form articles (wellness/biometric clusters)
Edit raw event/mobile footage into ad-ready assets
Social Media
Publish content calendar across Social Media Channels
Performance Marketing & Ad Management
Structure, launch, manage multi-channel paid campaigns (Meta, Google Ads)
Weekly search term audits, negative keyword management
GTM/Pixel tracking maintained end-to-end; UTM governance across Shopify + CRM
4. Reporting
Weekly KPI reports: content output, ad performance, engagement, and other relevant KPIs
TECHNICAL SKILLS REQUIREMENTS
The candidate must demonstrate active proficiency or high agility in combining traditional platforms with AI systems:
Paid Media: Meta Ads Manager (Andromeda protocol standard), Google Ads Manager, and Google Search Console, AI Related tools …
E-Commerce & CRM: Basic navigation of Shopify and CRM (tracking pipelines, links, and UTM configurations).
Generative AI Toolkit (Required Proficiency):
Video Editing: Edit raw mobile event footage into high-impact ads.
QUALIFICATIONS & PROFILE
Experience: 3+ years of proven experience running paid performance ads (Meta/Google) with an active portfolio demonstrating how you use AI to cut creative production times in half.
Mindset: Highly autonomous, data-disciplined, and proactive. You prefer to run a lean, automated process rather than relying on heavy agency dependencies.
Work Location: In person
Title: Digital Marketing Specialist
Company: Spec Brite Group
Location: Dubai
