Overview
Digital Marketing Specialist Jobs in Doha at Al Wafa Trading
AL WAFA TRADING COMPANY is a Qatar-based diversified trading firm operating across versatile sectors including construction materials, building hardware, FMCG, industrial supplies, and household goods.
Key responsibilities
- Manage PPC campaigns (Google Ads, Bing), display, and paid social (Meta, LinkedIn).
- Run SEO strategy: on-page, technical, and link-building; monitor rankings and organic traffic.
- Create and optimise content for website, email, social, and landing pages; A/B test creatives and CTAs.
- Manage email marketing and automation (segmentation, drip campaigns, performance tracking).
- Track and report KPIs (CAC, LTV, CTR, conversion rates, ROAS) using Google Analytics and BI tools.
- Collaborate with design, content, and product teams; manage external agencies and vendors.
- Maintain marketing tech stack (GA4, Tag Manager, CRM, ad accounts) and ensure tracking accuracy.
- Budget management and campaign optimisation for ROI.
Qualifications
- 2–4+ years digital marketing experience; agency or in-house experience preferred.
- Hands-on with Google Ads, Meta Ads Manager, GA4, SEO tools (Ahrefs/SEMrush), and email platforms (Mailchimp/HubSpot).
- Strong analytical skills, Excel/BI proficiency, and A/B testing experience.
- Excellent copywriting and communication skills.
- Degree in Marketing/Business or equivalent experience; certifications (Google Ads, GA) preferred.
Working conditions
Location: Doha, Qatar — on-site or hybrid per company policy.
Reports to Marketing Manager/Head of Growth.
نوع الوظيفة: دوام كامل
الراتب المدفوع: QAR٢٠٫٥٠ لكل ساعة
عدد الساعات المتوقع: 40 في الأسبوع
موقع العمل: بشكل شخصي
Title: Digital Marketing Specialist
Company: Al Wafa Trading
Location: Doha
