Overview
Digital Marketing Specialist Jobs in Abu Dhabi at Royal Class Travel and Tourism
Job Summary:
We are seeking a Digital Marketing Specialist with a strong technical background in Linux server management and CRM Configuration and administration. This role requires expertise in digital marketing strategies, website optimization, SEO, email marketing, whatsapp marketing and campaign management while ensuring smooth operation and security of the digital infrastructure.
Key Responsibilities:1. Digital Marketing Strategy & Execution
Develop and implement digital marketing campaigns across multiple channels, including social media, search engines, and email.
Update websites and Optimize website performance using SEO and SEM techniques to improve search rankings.
Manage content marketing strategies, including blog posts, articles, and landing pages.
Analyze Google Analytics and other tracking tools to measure campaign effectiveness and make data-driven decisions.
Oversee PPC (Pay-Per-Click) campaigns and manage online advertising budgets.
2. CRM Management
Administer and maintain Customer Relationship Management (CRM) systems such as HubSpot, Salesforce, or Freshsales
Implement automation workflows to enhance lead generation and customer retention.
Ensure proper data entry, segmentation, and reporting in the CRM system.
Integrate CRM with other marketing tools and platforms for seamless operations.
3. Linux Server Management
Maintain and optimize Linux-based web servers, ensuring uptime, security, and performance.
Configure and manage Apache/Nginx, MySQL/MariaDB, PHP, and other web hosting components.
Perform regular security updates, backups, and server monitoring to prevent downtime.
Troubleshoot and resolve server-related issues.
4. Email Marketing & Automation
Design and execute email marketing campaigns, ensuring high deliverability and engagement.
Set up email automation workflows for lead nurturing and customer retention.
Monitor email campaign performance and optimize based on analytics.
SMS and Whatsapp marketing
5. Social Media & Online Presence
Manage and grow company social media accounts by creating engaging content.
Run paid advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter.
Engage with online communities and respond to customer inquiries.
Required Skills & Qualifications:
Bachelor’s degree in Marketing, IT, Computer Science, or related field.(preferred)
Minimum 1 year of experience in digital marketing and server administration.
Proficiency in Google Ads, Facebook Ads, SEO, and email marketing tools.
Hands-on experience with CRM systems (HubSpot, Freshsales, Salesforce, etc.).
Strong knowledge of Linux server environments, including Ubuntu, CentOS, or Alma Linux.
Experience in web hosting, DNS management, SSL configuration, and security best practices.
Familiarity with WordPress, HTML, CSS, and basic scripting.
Strong analytical and problem-solving skills.
Job Type: Full-time
Title: Digital Marketing Specialist
Company: Royal Class Travel and Tourism
Location: Abu Dhabi
