Overview
Digital Marketing Specialist Jobs in Umm Ṣalāl Muḥāmma’d at Q. ENERGY MARKETING
Digital Marketing Specialist — Job Description
Role summary Plan, execute, and optimize digital marketing campaigns across channels (search, social, email, display, and content) to drive brand awareness, lead generation, and revenue growth.
Key responsibilities
- Campaign strategy & execution: develop channel-specific strategies (SEO, SEM/PPC, social ads, display, retargeting, affiliate) and run end-to-end campaigns from brief through launch and optimization.
- Content marketing: create and coordinate content (blog posts, landing pages, video, social copy) aligned to buyer journeys and SEO targets; manage content calendars.
- Search engine marketing (SEM): manage paid search campaigns (Google Ads, Bing), including keyword research, bidding, ad copy, A/B testing, and budget allocation.
- Search engine optimization (SEO): perform on-page and technical SEO audits, keyword research, content optimization, and link-building initiatives to improve organic rankings.
- Social media marketing: develop organic and paid social strategies on platforms like Meta, LinkedIn, X, Instagram, TikTok; create/adapt creative and measure engagement.
- Email & marketing automation: build segmented email campaigns, nurture flows, and lifecycle marketing using platforms like HubSpot, Marketo, Klaviyo, or Mailchimp.
- Analytics & reporting: track campaign performance, set KPIs (CAC, LTV, CTR, CVR, ROAS), analyze data, and produce regular reports with actionable insights.
- Conversion rate optimization (CRO): design and run A/B tests on landing pages, forms, and CTAs; use heatmaps, session recordings, and user feedback to improve conversion funnels.
- Paid media & media buying: manage budgets, negotiate with publishers, set targeting, and optimize bids for display, programmatic, and social campaigns.
- Collaboration: work with designers, copywriters, product, sales, and external agencies to align campaigns and creative.
- Technical & tagging: implement and maintain tracking (Google Tag Manager, GA4), UTMs, pixels, and ensure data integrity for attribution and measurement.
- Budgeting & forecasting: manage channel budgets, forecast spend and outcomes, and ensure efficient allocation to meet marketing goals.
- Stay current: keep up with platform changes, privacy/regulatory updates, and industry best practices.
Required qualifications
- Experience: 2–5+ years in digital marketing with hands-on experience running paid and organic campaigns.
- Technical skills: proficiency in Google Ads, Microsoft Advertising, Google Analytics/GA4, SEO tools (Semrush, Ahrefs, Moz), social ad platforms, and marketing automation tools.
- Analytical skills: strong Excel/Sheets skills, data analysis, attribution modeling, and experience with dashboards (Looker Studio, Tableau, or similar).
- Creative skills: solid copywriting sense, brief writing for designers, and experience optimizing creative assets.
- Soft skills: strong communication, project management, prioritization, and collaboration.
- Education/certifications: bachelor’s degree in Marketing or related field preferred; certifications like Google Ads, Google Analytics, HubSpot, or Facebook Blueprint are a plus.
Desired attributes
- Growth mindset with experimentation and data-driven decision-making.
- Attention to detail and strong organizational skills.
- Comfortable working in fast-paced, cross-functional teams.
- Familiarity with B2B and/or B2C buyer journeys depending on role focus.
Job Types: Full-time, Permanent
Pay: QAR85.32 – QAR154.62 per hour
Work Location: On the road
Title: Digital Marketing Specialist
Company: Q. ENERGY MARKETING
Location: Umm Ṣalāl Muḥāmma’d
