Overview
Digital Marketing Specialist Jobs in Abu Dhabi, UAE at مجموعة الفهيم
JOB PURPOSE
Organize and drive direct marketing campaigns to develop communication with existing customers, prospects and lost customers with relevant messages to ensure the highest response rate and engagement of the targeted segment.
Key Accountabilities
Planning & Budget: Develop and update direct marketing plan in coordination with the line manager and ensure alignment with department’s annual budget and plans. Ensure the direct marketing plans are executed within budget in a timely manner, according to the customer lifecycle communication plan.
Customer Communication: Develop new mechanisms, update & enhance Customer Relationship Management processes and direct marketing strategies to target the relevant segment. Work closely with the marketing and sales teams as subject matter expert to define messages related to customer communication being sent through direct marketing channels.
Direct Marketing Campaigns:
Develop & implement new and relevant digital marketing mechanisms through liaising with business units to achieve their relevant targets, oversee and manage copywriting – English & Arabic to online E-shots, e-newsletters, and direct mailers.
Loyalty Programs: Acquire new partners and offer mechanisms to enhance retention & acquisition rate of members. Expand the network of partners for benefits program to ensure the program remains appealing to the customer and increases brand loyalty.
Event Management: Develop and execute relevant events (Jeep Jamboree, Drag Races, and SUV events) for existing customers in line with the marketing roadmap. Manage the execution of business-to-business events that include principals, management and dealers.
Reports: Prepare monthly performance reports for business units detailing campaign performance, highlights potential issues, opportunities and make recommendations.
Qualification (e.g. Academic Qualification, Certifications, Licenses)
Bachelor’s degree in marketing.
Experience
4 years of minimum experience in Marketing; out of which 2 years should be in direct marketing campaigns e.g. email, mail, SMS, telemarketing …etc.
Experience in copywriting & CRM agencies is preferred.
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Title: Digital Marketing Specialist
Company: مجموعة الفهيم
Location: Abu Dhabi, UAE
Category: Marketing / Advertising / PR (Marketing Manager, Event Manager / Planner, Marketing Communications, Digital Marketing)
