Overview
Digital Marketing Manager Jobs in Dubai, UAE at Accor
Company Description
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Job Description
Build the digital yearly plan and budget for the hotel across direct and indirect channels.
Contribute to hotel strategy by working closely with key stakeholders from marketing, sales, revenue, PR, and F&B.
Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (direct and indirect).
Plan and execute all digital marketing activities, including but not limited to SEO/SEA, email marketing, social media, display advertising, Metasearch, and influencer collaborations.
Report and analyze web direct and indirect performance.
Measure and report the performance of all digital marketing campaigns, assessing against goals such as ROI and KPIs.
Ensure the hotel’s presence across key social platforms relevant to source markets and oversee social content production.
Manage CRM and email marketing with third-party tools for rooms, F&B, and other outlets, in line with strategy and corporate guidelines.
Monitor and assist in ensuring rate parity together with the Revenue Director/Manager across all distribution channels.
Manage the hotel’s online reputation and image.
Regularly review and monitor competitors to maintain competitiveness in content quality and offer appeal.
Identify trends and insights to optimize spend and performance.
Brainstorm new and creative growth strategies.
Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
Ensure visibility and usage uplift of the Accor app across the hotel.
Collaborate with agencies and vendors.
Evaluate emerging technologies and provide leadership for their adoption where appropriate.
Qualifications
Bachelor’s degree in marketing, digital marketing, communications, or a related field.
Proven experience in digital marketing, preferably in hospitality or a related industry.
Strong knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
Proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
Excellent communication, collaboration, and project management skills.
Ability to multitask, prioritize, and work effectively in a fast-paced environment.
Creative thinking and problem-solving skills, with a passion for industry trends and best practices.
Strong attention to detail and commitment to high-quality work.
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Title: Digital Marketing Manager
Company: Accor
Location: Dubai, UAE
Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing)
