Overview
Digital Marketing & Growth Specialist – CAYA World (Dubai) Jobs in Dubai at CAYA World Clinic
CAYA Overview
CAYA World Clinic is a newly opened psychology and family wellbeing clinic in Palm Jumeirah, Dubai. We are building a premium, clinically-led patient experience and are looking for a results-driven marketer to accelerate our growth with high-quality online and social presence.
Role Summary
We are hiring a Digital Marketing & Growth Specialist to own our digital growth across Google Search, local SEO, website optimization, and paid acquisition, while building a credible and consistent presence on Social Media channels.
This role is ideal for someone who combines performance marketing with strong execution and attention to detail.
Key Responsibilities
Growth & Lead Generation
- Plan and execute patient lead generation strategy
- Manage and optimize Search campaigns including keywords, budgets, ad copy, and landing page performance
- Set up and maintain conversion tracking (forms, calls, WhatsApp if applicable)
- Monitor performance weekly and improve cost per lead and lead quality
SEO & Business Profile
- Optimize and manage our Google Business Profile (services, categories, posts, updates)
- Support review generation strategy (ethical, consistent, patient-friendly)
- Improve local visibility for high-intent searches in Dubai
Website Optimization
- Improve website structure and conversion flow (SEO + UX improvements)
- Optimize core pages (service pages, booking journey, key trust elements)
- Coordinate with developers/designers when needed and manage tasks to completion
Social Media & Brand Presence
- Manage and grow our primary social media channels
- Create a structured weekly content plan aligned with our clinical and premium positioning
- Work with the clinic team to turn services, expertise, and clinic environment into high-trust content
- Maintain consistent tone, visuals, and messaging across platforms
Reporting & Execution
- Share a simple weekly performance report (leads, CPL, traffic, rankings, insights)
- Maintain a marketing calendar and execution rhythm
- Continuously test and improve creatives, messaging, and conversion paths
Requirements
- 2+ years experience in digital marketing / growth (UAE experience preferred)
- Strong understanding of local SEO + Google Business Profile
- Strong hands-on experience with Google Ads (Search)
- Comfortable improving website performance and SEO fundamentals
- Strong communication and writing skills (English required)
- Organized, accountable, and execution-focused
Nice to Have
- Experience working with clinics, healthcare, wellness, or premium service brands
- Basic design skills (Canva) and light video editing (CapCut, other)
- Experience with Meta Ads (secondary)
- Arabic language skills (secondary)
What Success Looks Like (First 60–90 Days)
- SEO and Business Profile fully optimized and active
- Improved website conversion and SEO structure
- Google Ads generating consistent high-quality leads
- Primary social channels running on a consistent content system
- Clear weekly reporting and performance improvements
How to Apply
Please apply with your CV and include:
- 1–2 examples of campaigns you managed (results preferred)
- Your experience with Google Ads + local SEO
- Your availability to be on-site sometimes (Dubai – Palm Jumeirah)
Job Type: Full-time
Pay: AED6,000.00 – AED10,000.00 per month
Experience:
- required / similar: 2 years (Required)
Language:
- English (Required)
Location:
- Dubai (Required)
Title: Digital Marketing & Growth Specialist – CAYA World (Dubai)
Company: CAYA World Clinic
Location: Dubai
