Overview
Digital marketing executive Jobs in Dubai, UAE at BlueTerra Travel and Experiences
BlueTerra is a boutique travel company based in Dubai specializing in curated journeys, premium cruise experiences, and bespoke itineraries for leisure travelers, private groups, and corporate clients. The company focuses on thoughtful travel design, trusted local partnerships, and seamless planning that transforms trips into memorable journeys.
Role Overview
We are looking for a Digital Marketing Executive who can manage BlueTerra’s digital presence across social media, website, and digital channels. The role focuses on content creation, campaign planning, and performance analysis to generate travel enquiries and build brand visibility.
Key Responsibilities
Content Creation
Create engaging travel content for Instagram, LinkedIn, and website
Develop posts, reels, and short form travel content
Write captions, destination highlights, and travel storytelling content (Support will be provided)
Social Media Management
Manage BlueTerra’s social media accounts and posting schedule
Plan content calendars and destination focused campaigns
Respond to basic engagement and comments on social platforms
Digital Campaigns
Support digital marketing campaigns for travel promotions
Assist with Meta ads and other online advertising platforms
Work with the team to promote specific destinations, cruises, and experiences
Website and SEO
Support website content updates and blog publishing
Optimize travel pages and destination content for search visibility
Analytics and Reporting
Track performance of social media posts and campaigns
Analyze engagement, reach, and enquiry generation
Provide monthly reports and insights for improvement
Strategy Support
Assist in planning marketing strategies for destinations and travel products
Identify travel trends and content opportunities
Required Experience
2 years experience in digital marketing or social media marketing
Experience managing Instagram and other social media platforms
Basic understanding of SEO, digital campaigns, and analytics
Strong writing and content creation skills
Title: Digital marketing executive
Company: BlueTerra Travel and Experiences
Location: Dubai, UAE
