Overview
Digital Marketing & Campaign Lead Jobs in Jiddah, Makkah, Saudi Arabia at PayTech Group
Title: Digital Marketing & Campaign Lead
Company: PayTech Group
Location: Jiddah, Makkah, Saudi Arabia
Job Title: Digital Marketing & Campaign Lead
Term: 12 months
Location: Jeddah, KSA
Division: Marketing
Relevant experience: 7–10 years of experience in Digital marketing, Performance marketing, Campaign management
Mandatory requirements:
- Strong knowledge of SEO, Ads, Customer Acquisition strategies
- Experience with Marketing Analytics and Reporting
PURPOSE OF JOB
Drive customer acquisition, product adoption, and revenue growth through the execution and optimization of end-to?end digital marketing campaigns, with a focus on cards and retail banking products.
The role combines hands-on delivery, performance marketing, and data-driven optimization, supporting broader client growth initiatives.
TASKS
Core Responsibilities And Accountabilities
1. Campaign Strategy & Delivery
- Design and execute end-to-end marketing campaigns (ATL / TTL / digital)
- Lead cards acquisition and product growth campaigns
- Define targeting strategy using segmentation and A/B testing
- Support go-to-market activities for new and existing products
2. Performance Marketing & Optimization
- Manage and optimize campaigns across:
- Paid search (Google Ads)
- Display & programmatic channels
- Social media platforms
- Track and improve key metrics:
- Customer acquisition
- Conversion rates
- Cost per acquisition (CPA)
- Return on marketing investment (ROMI)
3. Media Planning & Budget Management
- Develop and manage media plans and budget allocation
- Optimize spend across channels to maximize performance
- Coordinate with external media and creative agencies where required
4. Data Analysis & Insights
- Monitor campaign performance and produce actionable insights
- Conduct A/B testing and experimentation
- Deliver campaign performance reporting and dashboards
- Drive continuous optimization based on data insights
5. Stakeholder Management
Collaborate with…..
- Product and cards business teams
- Sales and distribution teams
- External partners and vendors
- Support alignment between marketing campaigns and business objectives
Knowledge And Experience
- 7–10 years of experience in: Digital marketing, Performance marketing and Campaign management
- Experience in banking, fintech, or cards marketing preferred
- Strong knowledge of:
- Google Ads (Search, Display, Performance Max)
- Social media advertising platforms
- Media buying and planning
- Customer acquisition strategies
- Experience with:
- Campaign optimization
- Audience targeting and segmentation
- Marketing analytics and reporting