Digital Marketing & Campaign Lead

Overview

Digital Marketing & Campaign Lead Jobs in Jeddah, Saudi Arabia at PayTech Group

TASKS

Drive customer acquisition product adoption and revenue growth through the execution and optimization of end-to end digital marketing campaigns with a focus on cards and retail banking products The role combines hands-on delivery performance marketing and data-driven optimization supporting broader client growth initiatives.

Core Responsibilities and Accountabilities

• Campaign Strategy amp Delivery Design and execute end-to-end marketing campaigns ATL TTL digital Lead cards acquisition and product growth campaigns

  Define targeting strategy using segmentation and A B testing

  Support go-to-market activities for new and existing products

  Performance Marketing amp Optimization Manage and optimize campaigns across Paid search Google Ads Display amp programmatic channels Social media platforms

  Track and improve key metrics Customer acquisition Conversion rates Cost per acquisition CPA Return on marketing investment ROMI

• Media Planning amp Budget Management Develop and manage media plans and budget allocation

  Optimize spend across channels to maximize performance

  Coordinate with external media and creative agencies where required

• Data Analysis amp Insights Monitor campaign performance and produce actionable insights

  Conduct A B testing and experimentation

  Deliver campaign performance reporting and dashboards

  Drive continuous optimization based on data insights

• Stakeholder Management Collaborate with Product and cards business teams Sales and distribution teams External partners and vendors Support alignment between marketing campaigns and business objectives

Knowledge and Experience

• 7 10 years of experience in Digital marketing Performance marketing and Campaign management

  Experience in banking fintech or cards marketing preferred

  Strong knowledge of Google Ads Search Display Performance Max Social media advertising platforms

  Media buying and planning

  Customer acquisition strategies

  Experience with Campaign optimization

  Audience targeting and segmentation

  Marketing analytics and reporting

• 7 10 years of experience in:
  Digital marketing, Performance marketing and Campaign management

  Experience in banking, fintech, or cards marketing preferred

  Strong knowledge of:

  Google Ads (Search, Display, Performance Max)
  Social media advertising platforms

  Media buying and planning

  Customer acquisition strategies

  Experience with :

  Campaign optimization

  Audience targeting and segmentation

  Marketing analytics and reporting

Title: Digital Marketing & Campaign Lead

Company: PayTech Group

Location: Jeddah, Saudi Arabia

Category: