Overview
CRM & Retention Manager Jobs in Dubai, UAE at JTI
Title:
CRM & Retention Manager, Middle East
Job
Country:
Utd.
Arab Emir.
City:
Dubai
Professional area:
Marketing
Contract type:
Permanent
Professional level:
Experienced
Location:
Dubai, AE, 00000
We’re JTI, Japan Tobacco International andwe believe in freedom
. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for ourconsumers to choose from
. It’s how we’ve grown to be present in 130 countries.
But our business isn’t just business. Our business is our people. Their talent. Their potential. We believewhen they’re freeto be themselves, grow, travel and develop,
amazing things can happen for our business
.
That’s why our employees, from around the world, choose to be a part of JTI.
It is why 80% of employees feel happy working at JTI.And why we’ve been awardedGlobal Top Employer status, ten years running
.
As theCRM & Retention Manager
, you will be responsible for designing and executing data-driven strategies to enhance consumer retention, loyalty, and lifetime value. You will play a pivotal role inleveraging consumer datato createpersonalized, seamless, and engaging experiencesat every stage of the funnel, ensuring a strong connection between consumers and the brand.
What will you do – Responsibilities:
Develop and implementCRM strategiesto onboard, engage, and retain active consumers throughpersonalized digital experiences
.
Design and optimizeautomated consumer journeysbased on behaviour, lifecycle stage, and engagement patterns.
Deploy targetedre-engagement campaignsto minimize churn and increase repeat interactions.
Overseeconsumer data collection, management, and governance
, ensuring compliance with data privacy regulations.
Develop and maintainsegmentation frameworksbased on consumer behaviour, demographics, and business priorities.
Leveragepredictive analytics and insightsto anticipate consumer needs and tailor engagement strategies.
Ensure theintegrity and accuracy of CRM databases
, optimizing data flow and synchronization across platforms.
Loyalty &AdvocacyPrograms
Design and implementloyalty programsthatreward engagement, drive retention, and encourage advocacy
.
Optimize loyalty mechanics, incentives, and touchpoints to maximize consumer participation and satisfaction.
Developreferral marketing strategiesto amplify organic consumer acquisition.
Lifecycle Marketing & Personalization
Executelifecycle marketing strategiesthat enhance consumer experiences from onboarding to long-term retention.
Personalize CRM communications and offersbased on behavioral triggers, purchase history, and engagement levels
.
Optimize retention marketing performance throughA/B testing, performance tracking, and continuous iteration
.
Data-Driven Decision Making & Reporting
Define and trackCRM and retention KPIs
, includingconsumer lifetime value, engagement rates, churn rates, and loyalty program performance
.
Leverage data analytics tools and dashboards to providereal-time insightsand actionable recommendations.
Work with theSI team to enhance data architecture
, ensuring robust tracking and reporting capabilities.
Cross-Functional Collaboration
Work closely with theAcquisition Manager, Digital Agency, SI, Brand, and Sales teamsto align CRM initiatives with broader digital marketing and commercial goals.
Partner withIT and Data teamsto improve CRM infrastructure, automation, and integrat…
Title: CRM & Retention Manager
Company: JTI
Location: Dubai, UAE
Category: Marketing / Advertising / PR, IT/Tech
