Overview
Credit Card Acquisition and Go-To-Market Manager Jobs in Riyadh, Saudi Arabia at PayTech Group
Credit Card Acquisition and Go-To-Market Manager
We are seeking aresults-drivenCredit Card Acquisition & Go-to-Market Manager to join our Cards & Payments team in KSA. This role will focus on driving customer acquisition through strategic go-to-market (GTM) planning and execution for credit card products, including co-branded offerings. The ideal candidate will be responsible for launchingimpactfulacquisition campaigns, identifying customer segments, and maximizing market penetration through targeted strategies that align with customer needs and industry trends.
Key Responsibilities:
Develop and implement comprehensive acquisition strategies for core and co-branded credit card products, targetingdiversecustomer segments.
Analyze market data and customer insights to identify key acquisition channels, customer needs, and competitive positioning.
Create customer personas and refine acquisition strategies based on segment-specific needs, ensuring relevance and impact.
Go-to-Market (GTM) Planning & Execution
Lead the development of go-to-market plans for new credit card launches, ensuring a cohesive approach across all acquisition channels.
Collaborate with Marketing, Sales, and Digital teams to create multi-channel campaigns that include digital, social media, in-branch, and partner promotions.
Define launch objectives, timelines, and KPIs to measure acquisition success and maximize market reach.
Identify and optimize acquisition channels, such as digital advertising, influencer marketing, partnerships, and branch networks, to increase conversion and drive customer acquisition.
Develop and manage relationships with key acquisition partners, including retail and commerce players, ensuring alignment on target audiences and campaign goals.
Implementinnovativeacquisition tactics, such as referral programs, exclusive offers, and bundled packages, to attract new customers.
Market Research & Competitive Analysis
Conduct market research to understand customer preferences and behaviors, identifying trends that inform acquisition strategies.
Perform competitive analysis to benchmark acquisition tactics and identify market opportunities, ensuring the banks offerings remain competitive.
Use insights from research and competitive analysis to adapt GTM and acquisition strategies, aligning with evolving market needs.
Performance Monitoring & Optimization
Track the performance of acquisition campaigns, measuring metrics such as customer acquisition cost, conversion rates, and customer lifetime value.
Gather and analyze customer feedback on acquisition initiatives, optimizing campaigns based on customer responses and behaviors.
Provide insights and recommendations toleadershipon acquisition performance, identifying areas for improvement and growth.
Cross-functional Collaboration
Partner with Product, Marketing, Digital, Sales, and Legal teams to align on acquisition strategies and ensureregulatory compliancein campaigns.
Coordinate with external co-brand partners on joint acquisition initiatives, ensuring consistent messaging and smooth execution.
Act as the primary point of contact for acquisition-related initiatives, managing feedback, dependencies, and stakeholder expectations.
Regulatory Compliance & Risk Management
Ensure all acquisition campaigns comply with KSA regulatory requirements, maintaining transparency and accuracy in all customer-facing content.
Identify and address potential risks in acquisition initiatives, collaborating with …
Title: Credit Card Acquisition and Go-To-Market Manager
Company: PayTech Group
Location: Riyadh, Saudi Arabia
Category: Management, Business
