Overview
Content Writer Jobs in Dubai, Dubai, United Arab Emirates at sy’a
Title: Content Writer
Company: sy’a
Location: Dubai, Dubai, United Arab Emirates
Company Description sy'a is a luxury beverage brand inspired by the Arabic word for “plenty,” embodying a philosophy of abundance, excellence, and sharing. The company creates handcrafted teas and tea-based beverages sourced from around the world, designed to delight and nourish the mind, heart, and soul. sy'a serves a community of growth-focused, vision-driven patrons who value grandeur, variety, and meaningful experiences. Centered on the idea that nature and creation are inherently abundant, sy'a aims to be the fuel of an “abundance revolution” through indulgent, elevated beverage experiences. The brand is committed to delivering a luxurious, high-quality journey with every blend.
Role Description The Content Writer at sy'a will be responsible for crafting clear, engaging, and brand-aligned content across digital platforms, including website pages, product descriptions, blogs, social media, and marketing campaigns. Day-to-day tasks include researching tea, beverage, and lifestyle topics; developing content ideas that support brand positioning; writing and editing web content; and ensuring consistency in tone, messaging, and visual storytelling. The individual will collaborate closely with marketing and design teams to support product launches, promotional activities, and brand narratives that highlight sy'a’s luxury and abundance ethos. This is a full-time, hybrid role based in Dubai, with a mix of on-site collaboration and some work-from-home flexibility.
Qualifications
- Strong Web Content Writing and Writing skills, with the ability to produce clear, engaging copy tailored to luxury and lifestyle audiences.
- Experience with Content Strategy and Research to develop thoughtful topics, story angles, and brand-aligned narratives.
- Proficient in Proofreading, with attention to grammar, style, and brand voice consistency.
- Excellent written and verbal communication skills in English; Arabic language skills are a plus.
- Ability to work in a hybrid setup in Dubai, collaborating cross-functionally with marketing, design, and product teams.
- Familiarity with digital marketing channels (web, social media, email) and basic SEO principles is beneficial.
- Previous experience in luxury, F&B, lifestyle, or hospitality brands is an advantage.
- Bachelor’s degree in Communications, Journalism, Marketing, Literature, or a related field preferred.
If you're passionate about storytelling and want to help shape a growing lifestyle brand, we'd love to hear from you.
Apply by sending your resume, portfolio, and writing samples.