Overview
Content Creator & Social Media Specialist Jobs in Dubai at Illuminations Well-Being Center, Dubai
Location: IMPZ, Dubai
Job Type: Full-time
Job Overview:
We are looking for a results-driven SEO & Paid Ads Specialist to enhance our online visibility and drive targeted traffic through organic search and paid advertising campaigns. The ideal candidate should have a strong background in SEO, Google Ads, and Meta (Facebook & Instagram) Ads with expertise in optimizing websites and running performance-driven paid campaigns.
Key Responsibilities:
SEO
Conduct keyword research to identify ranking opportunities and content gaps.
Optimize on-page elements (meta tags, headings, URL structures, internal linking, etc.).
Implement technical SEO best practices (site speed, mobile optimization, crawlability, schema markup).
Develop and execute off-page SEO strategies, including link-building campaigns.
Monitor and analyze performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
Collaborate with content teams to ensure SEO-friendly content strategies.
Track Google algorithm updates and implement necessary changes.
Paid Ads
Plan, launch, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
Conduct A/B testing on ad creatives, audience targeting, and bidding strategies.
Analyze campaign performance, generate insights-driven reports, and optimize for ROI & ROAS.
Implement remarketing/retargeting strategies to increase conversions.
Research and test new audience segments & ad placements.
Stay updated on the latest paid media trends, ad policies, and algorithm changes.
Requirements:
Proven experience in SEO & Paid Ads (minimum 3+ years).
Hands-on experience with Google Ads, Meta Ads Manager, and SEO tools (Ahrefs,
SEMrush, Google Analytics, Google Search Console).
Strong analytical skills and ability to interpret data for actionable insights.
Experience with conversion rate optimization (CRO) and landing page optimization.
Basic knowledge of HTML, CSS, JavaScript is a plus.
Experience with e-commerce and local SEO is a bonus.
Google Ads and Meta Ads certifications are a plus.
Preferred Qualifications:
Google Analytics & Google Ads Certifications.
Experience with TikTok Ads, LinkedIn Ads, or YouTube Ads is a plus.
Knowledge of programmatic advertising and affiliate marketing is beneficial.
How to Apply:
Send your resume and portfolio to [email protected] with the subject “SEO & Paid Ads Specialist Application – [Your Name]”.
Job Type: Full-time
Application Deadline: 15/03/2025
Title: Content Creator & Social Media Specialist
Company: Illuminations Well-Being Center, Dubai
Location: Dubai
