Commercial Manager

• Develop and implement the Publishers digital media commercial strategy to achieve revenue targets and profitability.

• Identify and capitalize on new business opportunities in local and Regional markets (GCC).

• Drive upselling and cross-selling strategies across client portfolios to grow account revenues.

• Lead pricing strategy development for media services, ensuring competitive positioning and margin optimization.

Client Relationship Management

• Act as the primary commercial liaison for key clients, building and maintaining long‑term partnerships.

• Oversee negotiation of media contracts, partnerships, and service agreements with clients and suppliers.

• Build and manage Long‑Term Agreements (LTAs) with key clients, ensuring mutually beneficial, strategic partnerships that provide consistent revenue streams.

• Ensure exceptional service delivery and client satisfaction, translating into account retention and growth.

• Provide clients with Post Campaign reports & data‑driven insights and strategic recommendations to improve campaign effectiveness and ROI.

Media Planning & Operations

• Oversee the commercial performance of paid media campaigns across all major digital platforms (Google, Meta, Tik Tok, Programmatic, etc.).

• Collaborate with internal teams (Media Planners, Buyers, Account Managers, Content Writer, Video Editors & Graphic Designers) to ensure media strategies align with client objectives.

• Analyze market trends, audience behavior, and platform updates to inform go‑to‑market and media investment strategies.

• Lead and mentor a team of Commercial Executives, and Account Managers, fostering a high‑performance culture.

• Provide training and development on commercial best practices, client negotiation, and media monetization.

• Align team efforts with agency growth objectives and KPIs.

• Utilize CRM tools to document and track all stages of the client acquisition process, from initial pitching and proposal submission for prospective clients to deal closure.

• Monitor and report on commercial performance, revenue forecasts, and profitability to senior management.

• Develop and present business reviews and ROI reports for key accounts.

• Use data analytics tools and dashboards to inform commercial decisions and drive optimization.

• Stay ahead of digital media trends, platform changes, and emerging technologies to maintain a competitive edge.

• Introduce innovative commercial models, including performance‑based pricing and value‑added services.

• Represent the agency at industry events, pitches, and conferences, showcasing thought leadership in digital media.

• Strong understanding of digital media buying, performance marketing, and programmatic advertising.

• Excellent negotiation and communication skills with the ability to influence stakeholders.

• Strategic thinker with a data‑driven and results‑oriented approach.

• Ability to manage multiple high‑value accounts and projects simultaneously in a fast‑paced environment.

• Strong leadership and team management capabilities.

• Bachelor’s degree in Marketing, Business, Media, or a related field (MBA is a plus).

Professional Experience

• Minimum 5–7 years of experience in a digital media agency commercial role, with a proven track record of revenue growth.

• Experience managing client portfolios with multi‑million‑dollar media budgets.

• Proven expertise in Regional markets (GCC) is a plus.

PEOPLE :

• Assist in fostering a high performance led culture; play a central role in recruiting new talent and retention of existing talent in the team/business

• Act as a strong leader with the ability to listen effectively and influence a team

• Actively contribute to the leadership in terms of agency/sector vision and be seen as a leader – displaying gravitas, managing difficult client relationships, and demonstrating an understanding of business finance

• Create and drive initiatives to strengthen skills, promote loyalty, enthusiasm and culture of a practice or the office through training and/or other responsibilities