Overview
Chief Marketing Officer (CMO) Jobs in Beirut · Lebanon at Xport Bng
Job Summary
The Chief Marketing Officer (CMO) is responsible for developing and executing EVO Wallet’s overall marketing strategy to strengthen brand awareness, drive customer acquisition, increase user engagement, and support business growth. The CMO will lead all marketing activities, including brand management, digital marketing, product marketing, customer campaigns, market research, communications, and partnerships, ensuring alignment with the company’s commercial objectives
Key Responsibilities
• Develop and implement the overall marketing strategy aligned with the company’s business objectives.
• Build and strengthen the EVO Wallet brand across all marketing channels.
• Lead customer acquisition, retention, and engagement initiatives.
• Develop and execute digital marketing campaigns across social media, search engines, email, mobile, and other digital platforms.
• Plan and oversee product launches, promotional campaigns, and go-to-market strategies.
• Conduct market research, competitor analysis, and customer insights to identify new business opportunities.
• Manage the marketing budget and ensure effective allocation of resources.
• Monitor campaign performance, marketing KPIs, and ROI, implementing improvements where necessary.
• Collaborate with Commercial, Product, Technology, Customer Service, and Operations teams to support business growth.
• Build strategic partnerships with agencies, media, merchants, and external stakeholders.
• Lead and mentor the marketing team while promoting innovation and continuous improvement.
• Ensure consistent corporate branding, messaging, and customer experience across all communication channels.
• Represent the company at industry events, conferences, and marketing initiatives as required. d growth strategy.
Title: Chief Marketing Officer (CMO)
Company: Xport Bng
Location: Beirut · Lebanon
