Overview
Brand Manager – KSA National Jobs in Jeddah, Saudi Arabia at Carter Murray
Our client is a leading FMCG manufacturer in the snacks and confectionery sector, with a strong portfolio of well-established brands across Saudi Arabia. They are seeking a Brand Manager to be based in Jeddah, responsible for driving brand growth, market share, and profitability within a competitive category. This role is critical in shaping brand strategy, executing high-impact campaigns, and delivering commercially driven marketing initiatives.
Success will be defined by the ability to strengthen brand positioning, deliver measurable growth, and effectively navigate a fast-paced FMCG environment.
This is a mid-level, commercially focused marketing role with full ownership of the salty snacks category. The Brand Manager will lead end-to-end brand management, including portfolio strategy, campaign development, market analysis, and agency collaboration. The role requires a strong balance of analytical thinking and creative execution, with a focus on delivering results in a high-pressure, performance-driven environment.
Key Responsibilities
- Develop and execute brand strategies to drive growth, market share, and profitability within the salty snacks category
- Lead end-to-end campaign planning and execution across multiple channels
- Analyze market trends, consumer behavior, and competitor activity to inform strategic decisions
- Manage brand budgets, ensuring effective allocation and strong return on investment
- Collaborate with advertising and research agencies to deliver impactful campaigns and insights
- Drive new product launches and portfolio innovation aligned with consumer needs
- Monitor brand performance metrics and take corrective actions to optimize results
- Work closely with cross-functional teams including sales, supply chain, and R&D
- Build and develop internal capabilities through team support, training, and knowledge sharing
- Ensure brand consistency and strong execution across all touchpoints
Requirements
- In alignment with Saudization initiatives, this role is only open to KSA nationals.
- Bachelor’s degree in Marketing or a related field;
Master’s degree is an advantage - Minimum 4-5 years of FMCG experience in brand management, preferably within the food industry
- At least 2 years of prior non-managerial experience within FMCG or food production environments
- Proven experience in marketing, branding, and campaign management within a fast-paced FMCG organization
- Strong commercial marketing expertise, including financial analysis and P&L understanding
- Experience working with advertising and market research agencies
- Strong analytical, planning, and organizational skills with a data-driven mindset
- Demonstrated leadership potential with the ability to influence and drive strategic direction
- Excellent communication, negotiation, and stakeholder management skills
- Ability to thrive under pressure and manage multiple priorities effectively
Title: Brand Manager – KSA National
Company: Carter Murray
Location: Jeddah, Saudi Arabia
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