Overview
Brand Manager Jobs in Riyadh, Saudi Arabia at AVALON Pharma
Title: Brand Manager
Company: AVALON Pharma
Location: Riyadh, Saudi Arabia
JOB PURPOSE
To participate in the creation of new products & features, from the idea stage to the launch stage.
RESPONSIBILITIES
- Executing overall marketing initiatives for assigned brands.
- Developing and executing promotion-based tactics for assigned brands. Launching and keeping track of these tactics and adhering to the marketing plan.
- Establishing unit and value sales forecasts and budgets for assigned brands, being responsible for maintaining profitability.
- Allocating, monitoring, and controlling promotion expenditures for his/her assigned brands.
- Initiating and developing all brand information material. Reviewing and submitting required approvals for materials during pre & postproduction.
- Maintaining a complete and continuing record of relevant markets, product lines and competitive activity. Items: Sales history, Promotional campaigns, Current trends, Promotional methods and mix, Brand comparisons, Media weight, Competition profile, Physician usage, Promotion themes, OTC promotions (where applicable).
- Monitoring and analyzing use of promotional material in field by working with sales force.
- Issuing marketing documents: preliminary marketing plan, marketing decisions, brand plans, long-range plan and product plans of action.
- Evaluating potential new brands, new promotions, and new ideas, and making appropriate recommendations to top management.
- Recommending additions or deletions of sizes and dosages forms of products, as sales and profit levels require.
- Preparing reports to the management as required
- Briefing advertising & creative agencies about his/her brand & delivering brand strategies.
- Following up & developing sentimental analysis for different digital campaigns
Job Requirements
Education: Bachelor’s degree/ Business education with specialization in Marketing is a plus.
Experience: 2 – 3+ years’ experience in marketing.