Overview
Brand Manager Jobs in Ümraniye, Istanbul, Türkiye at Henkel
Title: Brand Manager
Company: Henkel
Location: Ümraniye, Istanbul, Türkiye
About this Position In this role, you will be responsible for leading the marketing strategy and execution for Henkel’s Persil & Tursil brands. You will manage brand communication, innovation rollouts, and activations across BTL, trade marketing, and digital channels. Additionally, you will collaborate with Sales, Supply Chain, and Production teams to drive brand growth while monitoring market performance and P&L. Strong communication, analytical skills, and experience in FMCG marketing are key to success in this role.
What You´ll Do
Assuming full-fledged responsibility of company’s leading Henkel Laundry brands Persil & Tursil
Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
Managing yearly marketing planning of innovation rollouts and activations with full range of BTL, trade marketing and digital activities
Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Sales, Supply Chain, and Production teams accordingly
Budget steering of respective brands to reach overall GP target
Developing & executing brand strategies and activities to build brand awareness, distribution and growth
Tracking responsible brands’ market performance and monitoring P&L. Taking specific action measures according to analysis.
What makes you a good fit
BSc/BA in Business Administration, Marketing or in a relevant field
Minimum 5 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility
Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
Advanced user of MS Office applications along with PowerBI and NielsenIQ
Some perks of joining Henkel
Flexible work scheme with flexible hours, hybrid and work from anywhere policies
Diverse national and international growth opportunities
Globally wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
