Overview
Bosch Brand Manager / Cooking Jobs in Istanbul, Türkiye at BSH Ev Aletleri Türkiye
Title: Bosch Brand Manager / Cooking
Company: BSH Ev Aletleri Türkiye
Location: Istanbul, Türkiye
Your Responsibilities
You think it is time for something different? Then you are at the right place ! You will be working in an exciting, international environment and contributing personally to the company’s success. Expect exciting projects and versatile tasks, such as;
/ Defines strategic product and brand positioning for Bosch Brand
/ Defines price-corridors and assortment structure for product assortments.
/ Plan and track the Brand P&L, align on necessary activities to improve overall Business KPI’s
/ Defines target market share based on business targets of Business Unit & implements the Business Unit’s regional brand strategy
/ Contributes to marketing stories, benefit ladders, branded marketing concepts and Launch strategy
/ Align relevance and set priorities of product projects among brands as input for launch strategy
/ Identifies specific consumer needs of relevant brand target group to incorporate into the product project
Your Profile
/ Bachelor’s Degree or Master degree
/ 8+ years’ experience in category and brand management in consumer goods/electronics or FMCG industry
/ Proven ability to manage a brand/category holistically
/ Experienced in generating consumer/shopper insights and leveraging them to improve brand/category KPIs sustainable
/ Demonstrated practice to build up brand/category development plans (incl. target and strategy setting as well as campaigns and activities)
/ Experiences in managing brand/category P&L and allocating budget to activities (ROI) & execution of campaigns activities at a regional level
Your Benefits
/ Flexible working hours schemes and diverse career opportunities
/ Individual development programs and international perspectives
/ Modern healthcare services
