Overview
Associate Manager – Customer Engagement and Retention | SA Jobs in Riyadh, Saudi Arabia at D360 Bank
Associate Manager –
Customer Engagement
and Retention Associate Manager –
Customer Engagement
and Retention
Associate Manager – Customer Engagement and Retention
Job Description
The role is responsible for developing and executing strategies that deepen customer relationships, increase lifetime value, and reduce churn. He/she focuses on driving meaningful engagement across the customer journey through personalized communication, targeted campaigns, and loyalty initiatives, and leverages data insights to design impactful retention strategies and enhance the customer experience. Key responsibilities include managing customer segmentation, overseeing lifecycle marketing efforts, and implementing retention programs that foster long-term brand loyalty.
This role requires a strong blend of strategic thinking, customer-centricity, and hands-on execution skills, along with a deep understanding of CRM tools, digital marketing channels, and behavioral data analytics. The ideal candidate is passionate about building lasting customer relationships and has a proven track record in engagement and retention marketing.
Responsibilities
Support Developing segmented engagement plans to address the unique needs and preferences of different customer groups.
Manage loyalty programs and initiatives that drive long-term customer relationships.
Execute campaign performance for retention and engagement across multiple channels, platforms, and products.
Handle engagement campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging, and others)
Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI.
Analyze digital platform usage to identify various targets and help tailor marketing communications segmented for those audiences.
Identify opportunities for user engagement and process improvement, quantify the impact, and drive implementation
Lead efforts to improve the overall customer experience by identifying pain points and implementing solutions.
Oversee customer feedback collection through surveys, focus groups, and other channels to gather actionable insights.
Monitor and optimize engagement initiatives to ensure they meet performance targets and contribute to retention goals.
Develop and monitor key customer health metrics, such as engagement, satisfaction, usage patterns
Perform any other duties assigned to by line manager related to the nature of the work
Enforce, incorporate, and comply with all necessary controls and related information security policies, procedures, practices, training, reporting, personal due diligence and vigilance, within departmental/unit activities and operations.
Qualifications
Preferred Qualifications
A tertiary-level qualification from an internationally recognized institution in Marketing, Business, Communications, or a related field.
Years & Nature of Experience
Recommended to be a fresh graduate to 3 years of experience in customer engagement, CRM, lifecycle marketing, or retention-focused roles.
Strong knowledge of CRM and marketing automation platforms.
Proven track record of driving customer engagement and retention through data-driven strategies.
Experience working with customer segmentation, audience building, and personalization strategies.
Comfortable managing multiple projects in a fast-paced, cross-functional environment.
Technical Competencies
Customer Engagement
Customer Retention
Innovation
Behavioral Competencies
Communication
Collaboration
Problem solving
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Title: Associate Manager – Customer Engagement and Retention | SA
Company: D360 Bank
Location: Riyadh, Saudi Arabia
Category: Marketing / Advertising / PR (Client Relationship Manager, CRM, Business Development)
