Overview
Associate Manager – Creative Jobs in Abu Dhabi, UAE/Dubai at Aldar Education
Aldar Education is currently seeking an Associate Manager – Creative. This role is responsible for developing and delivering creative and brand visual strategies across assigned schools or portfolios, while leading the rollout of HQ‑led creative frameworks and brand initiatives at a school level. The Associate Manager owns end‑to‑end creative direction, acts as a custodian of the brand visual identity, and ensures all creative output is grounded in insight, research, and data to drive impact, consistency, and excellence across all touchpoints.
Responsibilities
Main Duties
- Develop and own creative and brand visual identity strategies aligned with brand, marketing, and enrolment objectives
- Act as custodian of brand visual identity, ensuring consistency, quality, and evolution across all schools and platforms
- Lead the delivery of creative programmes from concept through execution across digital, video, motion, print, and on‑ground environments
- Lead, manage, and develop a team of Creative Officers supporting school‑level and HQ‑led initiatives
- Lead the localisation, adaptation, and rollout of HQ‑led brand identities, creative frameworks, and campaigns across schools
- Ensure creative strategy and execution are informed by research, insights, and performance data
- Drive creative excellence, governance, and continuous improvement across all assigned activity
Specific Duties
- Develop and evolve brand visual identities, sub‑brands, and creative systems grounded in research, insight, and data
- Own and maintain brand guidelines, toolkits, and visual standards, ensuring clarity and consistent adoption
- Lead creative ideation, concept development, and storytelling across campaigns, launches, and key initiatives
- Oversee video development, motion graphics, animation, and multimedia storytelling across platforms
- Lead the development of HTML banners, dynamic creative assets, and digital ad formats in collaboration with digital teams
- Oversee the development and rollout of creative assets including digital content, social assets, print collateral, OOH, event branding, and school environments
- Translate HQ‑led creative frameworks and campaigns into effective, high‑quality school‑level executions
- Provide creative direction, quality control, and performance feedback to Creative Officers
- Brief, manage, and quality‑control external creative agencies and production partners as required
- Partner closely with Brand, Digital, and Communications teams to ensure integrated execution and alignment
- Support creative delivery for open days, enrolment campaigns, launches, and key school milestones
- Identify opportunities to elevate creative quality, storytelling, and innovation across schools and platforms
Qualifications Minimum Qualifications
- Bachelor’s degree in Graphic Design, Visual Communication, Creative Arts, Marketing, or a related discipline
- Formal training or certifications in design, branding, motion, or digital creative disciplines are desirable
Minimum Experience
- 6–10+ years’ experience in creative, brand, or design leadership roles
- Proven experience developing and owning brand visual identities and creative systems
- Strong track record delivering integrated creative campaigns across digital, video, motion, print, and physical environments
- Demonstrated experience leading creative teams and managing direct reports
- Experience rolling out HQ‑led brand identities and creative frameworks across multiple brands or locations
- Experience working in multi‑brand, portfolio, or complex organisational environments
- Experience with in education, hospitality, or premium service‑led brands is preferred
Job Specific Knowledge & Skill
- Excellent English language skills, written and oral
- Work in a highly collaborative and effective manner, both independently and in cross‑functional teams
- Very good at establishing professional relationships within and across companies
- Ability to roll up sleeves and get things done through taking calculated risks and experimenting with new solutions
- Attention to detail with diligent follow‑up, and able to execute in a timely manner
- Skilled in multitasking and handling pressure
- Organisational ability, of self and others
Title: Associate Manager – Creative
Company: Aldar Education
Location: Abu Dhabi, UAE/Dubai
Category: