Overview
Associate Director Marketing (Dairy) Jobs in Jeddah · Saudi Arabia at Saudia Dairy and Foodstuff Company SADAFCO
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Purpose of the job
To lead the Marketing Department of SADAFCO with a strong focus on the Dairy category, driving brand growth, building equity, and delivering sustainable profitable growth.
The role is responsible for shaping and executing a consumer-led marketing strategy, developing and managing the Marketing Plan and Budget, and leading innovation and portfolio expansion across dairy segments (including fresh and long-life/UHT products).
Key Accountabilities:
1. Brand Equity Creation / Value Creation.
- Drive continuous improvement in brand equity and strengthen the value proposition of SADAFCO’s dairy brands.
- Track and analyze consumer KPIs to ensure consistent brand growth and relevance.
2. Manpower Planning and Leadership.
- Assess and optimize the marketing organization structure in alignment with business needs.
- Build and lead a high-performing team in collaboration with OD.
3. Consumer Need Segment Planning
- Develop and implement consumer-led segment strategies to drive sustainable and profitable growth.
- Identify growth opportunities within dairy segments.
4. Consumer Insights
- Lead the generation and application of deep consumer insights through research and data analytics.
- Translate insights into actionable strategies and value-adding concepts.
5. Advertising and Promotions
- Develop and execute effective, insight-driven advertising and promotional strategies.
- Monitor A&P investments, ensuring strong ROI and alignment with brand objectives.
- Take corrective actions when needed to optimize performance.
6. Product Innovation / NPD
- Lead innovation planning across dairy categories, identifying opportunities based on consumer needs, market trends, and competitive landscape.
- Drive end-to-end product development (renovation & innovation).
- Assign and lead cross-functional teams to deliver successful product launches.
7. Forecasting:
- Ensure accurate and reliable sales forecasting through close alignment with Supply Chain and Sales.
- Drive effective demand planning across categories.
8. Pricing
- Define and review pricing strategies in collaboration with Sales and Trade Marketing.
- Ensure optimal balance between competitiveness and profitability.
9. Tail Management
- Identify underperforming SKUs and lead corrective or exit strategies in alignment with senior leadership.
- Optimize portfolio efficiency and profitability
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Title: Associate Director Marketing (Dairy)
Company: Saudia Dairy and Foodstuff Company SADAFCO
Location: Jeddah · Saudi Arabia
