Overview
Associate Director – Marketing Jobs in Riyadh, Saudi Arabia at Six Flags مدينة القدية
Job Overview
Associate Director of Marketing at Six Flags Qiddiya City and Aquarabia, you will lead the development and execution of
innovative
marketing strategies that drive attendance, enhance brand visibility, and promote our unique offerings within the theme park and water park sectors. This role demands a
dynamic
marketer who thrives in a
fast-paced environment
and possesses deep industry knowledge to harness market trends and consumer insights into actionable marketing campaigns.
Key Responsibilities
Lead the marketing team in developing and implementing strategic marketing plans to achieve business objectives, including increasing park attendance and revenue
Conduct market research and analysis to identify opportunities for growth and to better understand customer preferences and behavior
Manage branding initiatives that ensure consistent messaging across all channels and enhances the overall guest experience
Collaborate with cross-functional teams, including sales, operations, and events, to align marketing efforts with business strategies
Oversee digital marketing strategies, including content creation, social media campaigns, search engine optimization, and email marketing to increase online engagement
Monitor and analyze the effectiveness of marketing campaigns, making data-driven decisions to improve performance continuously
Manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment
Coordinate with external agencies and vendors to execute marketing plans effectively
Support the creation and execution of promotional events and initiatives that drive guest engagement and awareness
Establish relationships with community partners and sponsors to enhance visibility and drive partnership opportunities
Requirements
Education:
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus
Experience:
7-10 years of progressive experience in marketing, preferably within the entertainment, hospitality, or leisure industries
Proven track record in leading successful marketing campaigns and driving business results
Skills:
Strong leadership and team management abilities
Exceptional communication and interpersonal skills
Proficient in digital marketing tools and analytics platforms
Creative thinker with strong problem-solving skills
Ability to analyze data and draw actionable insights to inform marketing strategies
Proficient with Microsoft Office Suite and marketing software
Core Competencies:
Self-Actualization & Fulfilment:
Proficiency Level – ADVANCED
Team Synergy & Development:
Proficiency Level – ADVANCED
Entrepreneurial Mindset & Drive:
Proficiency Level – ADVANCED
Business Acumen & Diligence:
Proficiency Level – ADVANCED
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Title: Associate Director – Marketing
Company: Six Flags مدينة القدية
Location: Riyadh, Saudi Arabia
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Marketing Communications), Management
