Associate Brand Manager – Vaccines – KSA

Job Description

Role Purpose

Drive high-quality execution of brand strategies for the Vaccines portfolio in Saudi Arabia, contributing to strategy shaping while leading implementation excellence, enabling field teams, and ensuring strong cross-functional alignment to deliver business results.

This position will report to the Vaccines Business Unit Director.

Key Responsibilities

1. Brand Planning & Execution

• Contribute to the development of local brand strategies based on market insights, customer needs, and business priorities.
• 
  Own and drive execution of brand plans end-to-end, ensuring timely, high-quality, and compliant delivery.
• Translate strategic priorities into clear, actionable initiatives tailored to the Saudi market.
• Monitor brand performance and proactively recommend optimization actions to enhance outcomes.

2. Strategic Contribution

• Actively contribute to brand planning cycles, bringing insights, recommendations, and execution perspectives.
• Own specific components of the brand plan (e.g., campaigns, channels, customer segments) with clear accountability.
• Challenge plans through data-driven insights and field feedback to strengthen impact.

3. Promotional & Customer Engagement Excellence

• Lead the development and localization of promotional and non-promotional materials aligned with brand strategy.
• Ensure consistent, high-quality communication of the brand value proposition across all customer touchpoints.
• Drive impactful customer engagement initiatives to support brand growth and differentiation.

4. Sales Force Enablement Leadership

• Own the readiness and effectiveness of sales enablement tools and materials for assigned brands.
• Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency.
• Act as a go-to brand expert for the sales team, providing guidance and clarity on execution.

5. Cross-Functional Leadership

• Lead coordination across Medical, Market Access, Policy, Regulatory, Supply Chain, and Sales teams for assigned initiatives.
• Drive alignment and accountability across stakeholders to ensure seamless execution.
• Ensure strong integration between strategy and execution across all functions.

6. Market & Business Insights

• Analyze market trends, customer insights, and competitive dynamics.
• Identify opportunities to strengthen brand performance and expand impact.
• Translate insights into actionable recommendations and initiatives.

7. Financial & Operational Management

• Own tracking of brand KPIs, performance, and budget utilization.
• Support forecasting and ensure alignment between demand planning and brand activities.
• Identify risks and proactively drive corrective actions.

Requirements

• 
  This role is open to Saudi nationals only.
• Bachelor’s degree in Pharmacy, Marketing, Business, or Life Sciences.
• 2–4 years of experience in the pharmaceutical industry (Sales, Marketing, or related roles).
• Experience in vaccines or public sector is a plus.

Skills & Competencies

• 
  Ownership Mindset: Takes full accountability for delivering business outcomes.
• 
  Execution Excellence: Strong ability to drive high-quality execution under timelines.
• 
  Strategic Thinking: Ability to link insights with brand strategy and execution.
• 
  Leadership Potential: Demonstrates initiative and ability to lead projects and influence stakeholders.
• 
  Collaboration: Works effectively across functions while driving alignment and outcomes.
• 
  Communication: Strong verbal and written communication in English and Arabic.

Other Requirements

• Willingness to travel as needed within the Kingdom.
• Strong compliance mindset and adherence to company policies.

Required Skills:

Brand Management, Data Analysis, Digital Marketing, Healthcare Marketing, Market Analysis, Market Research, Product Development, Product Management, Project Management, Strategic Planning, Teamwork

Preferred Skills:

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Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

06/18/2026

• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
  

Requisition ID:R401573