Overview
Assistant Marketing Manager Jobs in Dubai at Vivandi
Note: Preference will be given to candidates with Arabic language proficiency.
We are seeking a dynamic and creative Assistant Marketing Manager to support the planning, execution, and optimization of marketing initiatives across both traditional and digital channels. The ideal candidate will have a strong understanding of brand management, integrated marketing communications, and campaign execution, with the ability to drive brand awareness and customer engagement.
Key Responsibilities
Brand Management & Communication
- Support the development and execution of brand strategies to enhance market presence and brand equity.
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Coordinate brand communication initiatives, promotional campaigns, and product launches.
- Work closely with internal departments and external agencies to maintain brand standards.
Traditional Marketing (ATL & BTL)
- Plan and execute Above-the-Line (ATL) campaigns, including print, radio, outdoor, and other mass media activities.
- Coordinate Below-the-Line (BTL) marketing activities, including in-store promotions, exhibitions, activations, events, and trade marketing initiatives.
- Monitor campaign effectiveness and prepare post-campaign performance reports.
- Liaise with vendors, printers, media partners, and event organizers.
Digital Marketing & Social Media
- Assist in planning and executing digital marketing campaigns across Google, Meta, LinkedIn, and other online platforms.
- Manage the company’s social media presence by planning content calendars, coordinating creative assets, and monitoring engagement.
- Collaborate with designers and content creators to develop compelling marketing materials.
- Monitor website performance, SEO, email marketing, and online advertising initiatives.
- Track digital campaign performance using analytics tools and recommend optimization strategies.
Marketing Operations
- Conduct market research and competitor analysis to identify trends and opportunities.
- Assist in developing annual marketing plans and budgets.
- Coordinate with sales teams to develop promotional materials and marketing support.
- Monitor marketing KPIs and prepare regular reports for management.
- Ensure timely execution of marketing projects while maintaining quality and budget compliance.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications.
- Minimum 5 years of relevant marketing experience, preferably in FMCG, retail, healthcare, beauty, or distribution industries.
- Proven experience managing both traditional and digital marketing campaigns.
- Strong understanding of branding, integrated marketing communications, ATL, and BTL activities.
- Experience managing social media platforms and digital marketing tools.
- Knowledge of SEO, Google Analytics, Meta Business Suite, and digital advertising platforms is an advantage.
- Excellent communication, organizational, and project management skills.
- Proficient in Microsoft Office; experience with design tools such as Canva or Adobe Creative Suite is an added advantage.
Preferred Skills
- Creative thinking with strong attention to detail.
- Excellent stakeholder management and coordination skills.
- Ability to manage multiple campaigns simultaneously.
- Data-driven approach with strong analytical skills.
- Self-motivated, proactive, and capable of working in a fast-paced environment.
Pay: AED6,000.00 – AED8,000.00 per month
Work Location: In person
Title: Assistant Marketing Manager
Company: Vivandi
Location: Dubai
