Overview
Assistant Manager Ecommerce Marketing/Media Buyer Jobs in Riyadh, Saudi Arabia at Combuzz
Job Overview:
We seek a skilled Media Buyer with expertise in Google Ads and social media platforms to drive revenue growth and meet our e-commercesales targets. This role focuses on planning, executing, and optimizing paid campaigns to maximize ROI and achieve ROAS goals. The ideal candidate is analytical, goal-oriented, and experienced in managing budgets across channels to deliver measurable results.
Job Responsibilities:
Sales & ROAS Target Achievement:
Drive ad performance to achieve specific sales and return on ad spend (ROAS) targets. Continuously optimize campaigns through A/B testing, targeting adjustments, and creative iterations to maximize conversion rates and meet KPIs.
Data Analysis & Reporting:
Monitor daily performance metrics to ensure campaigns are delivering as expected. Provide regular reports and insights into campaign performance, analyzing data to recommend improvements and inform future strategies.
Campaign Strategy & Execution:
Develop and execute paid advertising strategies on Google Ads and social media platforms (e.g., Facebook, Instagram, etc.) to drive sales growth and reach new customers. Plan and manage budgets effectively across platforms to ensure efficient use of ad spending with a focus on ROAS.
Audience Targeting & Segmentation:
Identify and create audience segments to improve targetingprecision, using demographic, geographic, and behavioral insights. Leverage retargeting and lookalike audiences to maximize reach and engagement with high potential customers.
Collaboration & Alignment:
Work closely with content and marketing teams to align ad campaigns with ongoing promotions, seasonal trends, and product launches. Ensure ad creatives and messaging are consistent with brand standards and aligned with company objectives.
Budget Management &Optimization:
Track and manage budget allocations, ensuring cost-effective strategies are in place to achieve sales goals. Regularly review cost-per-click (CPC), cost-per-acquisition (CPA), and ROAS metrics to refine spending and improve results.
Requirements:
Required Skills:
Arabic Speakers only. Proven experience managing Google Ads and social media ad platforms for e-commerce. Stronganalytical skills, with expertise indata-driven decision-makingand tracking ROAS andsales performancemetrics. Proficiency inbudget managementand A/B testing for campaignoptimization.
Preferred Skills:
Google Analytics, Shopify experience, and Excel proficiency for reporting and analysis. Ability to work cross-functionally with content and product teams to enhance ad relevance. Arabic language proficiency is an advantage. Shopify experience is a plus.
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Title: Assistant Manager Ecommerce Marketing/Media Buyer
Company: Combuzz
Location: Riyadh, Saudi Arabia
Category: Marketing / Advertising / PR, IT/Tech
