Overview
Area Sales Manager Jobs in Eastern, Saudi Arabia at First Access Consulting
Title: Area Sales Manager
Company: First Access Consulting
Location: Eastern, Saudi Arabia
Key Responsibilities
Sales & Business Development
- Develop and execute the regional sales strategy aligned with annual business objectives.
- Achieve sales revenue, profit, and market share targets across the assigned territory.
- Identify new business opportunities and expand the customer portfolio.
- Build strategic relationships with key decision-makers within hotels, restaurants, hospitals, catering companies, commercial facilities, and government institutions.
- Lead negotiations, pricing strategies, and contract renewals.
- Drive cross-selling and upselling of hygiene and cleaning solutions.
Customer Relationship Management
- Manage strategic key accounts and ensure high customer satisfaction.
- Conduct regular business reviews with major customers.
- Resolve customer concerns while maintaining long-term partnerships.
- Ensure excellent service quality through collaboration with technical service teams.
- Monitor customer retention and account profitability.
Team Leadership
- Lead, coach, mentor, and develop Territory Sales Representatives.
- Set individual KPIs and monitor sales performance.
- Conduct field coaching, customer visits, and performance reviews.
- Support recruitment, onboarding, and continuous development of the sales team.
- Promote a high-performance, customer-focused culture.
Territory Management
- Develop territory coverage plans to maximize market penetration.
- Analyze market trends, competitor activities, and customer needs.
- Monitor pipeline opportunities using CRM.
- Ensure efficient routing and resource allocation across the Eastern Province.
Technical & Operational Support
- Work closely with service engineers to ensure proper installation, maintenance, and performance of dispensing and cleaning equipment.
- Support implementation of hygiene, sanitation, and food safety programs.
- Ensure compliance with company quality, safety, and environmental standards.
- Collaborate with Supply Chain, Customer Service, Marketing, and Technical Support teams.
Financial Management
- Manage sales forecasts and budgeting for the assigned area.
- Monitor profitability by customer and product line.
- Control discounts and pricing within company guidelines.
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, Chemical Engineering, Industrial Engineering, Hospitality Management, or a related field; an MBA is preferred.
- 7–10 years of progressive B2B sales experience, with at least 3 years in a sales leadership or area management role.
- Proven experience managing sales teams, driving revenue growth, and developing strategic customer relationships across a defined territory.
- Strong background in one or more of the following industries:
- Hygiene & Sanitation
- Cleaning Chemicals
- Institutional Solutions
- Foodservice
- Hospitality
- Healthcare
- Facility Management
- FMCG (Professional Products)
- Water Treatment
- Industrial Chemicals
- Demonstrated success in business development, key account management, contract negotiation, and achieving sales targets.
- Experience using CRM systems such as Salesforce, Microsoft Dynamics, SAP CRM, or similar sales management platforms.
- Strong commercial acumen with the ability to analyze market trends, forecast sales, and manage profitability.
- Excellent leadership, coaching, communication, and stakeholder management skills.
- Fluency in English is required; Arabic is an advantage.